Havas Media Network's Amy Banks on SEO, GEO, and Zero Click Search
In this episode of The MadTech Podcast, Amy Banks, head of SEO and GEO at Havas Media Network, joins ExchangeWire COO Lindsay Rowntree to discuss the evolution of search.LLMs have transformed search, ...
21 Aug 27min
MadTech Daily: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple's Latest Spyware Alert Wave Appears Largest Yet
In today’s MadTech Daily, we cover OpenAI expanding its ChatGPT ads pilot to 31 European markets, Apple’s latest spyware alert wave appearing to be its largest yet, according to a digital rights group...
20 Aug 1min
MadTech Daily: Google's New Search Console Feature; Qwen Overtakes Meta
In today’s MadTech Daily, we discuss critics arguing that Google’s new Search Console feature masks the decline in AI-driven traffic, Alibaba’s Qwen becoming the world’s most downloaded open-weight AI...
19 Aug 2min
MadTech Daily: Apple to Overhaul App Tracking Consent Rules; France's Court Blocks Under-15 Social Media Ban
In today’s MadTech Daily, we discuss Apple overhauling app tracking consent rules following a German antitrust probe, France’s top court blocking an under-15 social media ban in a setback to Macron, a...
18 Aug 1min
MadTech Daily: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads
In today’s MadTech Daily, we cover Apple training its own AI model for China with Alibaba’s help, Walmart Connect adding negative keyword controls for sponsored ads, and Audigent’s brand disappearing ...
17 Aug 1min
MadTech Daily: Tencent Nearly Triples AI Spending; Anthropic Investors Eye $2 Trillion-Plus Valuation for Autumn IPO
In today’s MadTech Daily, we discuss investors betting on a USD$2tn (£1.50tn) IPO valuation for Anthropic and Tencent’s AI push sending capex soaring 176%.
14 Aug 1min
On Mobile Advertising With Kayzen's Thomas Bienias & Omnicom's Daniel Sichel
The real problem with mobile advertising isn’t creative – it’s what you can’t see. In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Thomas Bienias, agency and...
14 Aug 47min
MadTech Daily: French Publishers Cry Foul Over Google AI Summaries; Perplexity Moves to Block Time's Ads
In today's MadTech Daily, we discuss French publishers taking Google to the competition regulator over AI Overviews, Perplexity moving to block Time's ads aimed at AI agents, and Disney+ and Hulu addi...
13 Aug 1min
