Untold19 Aug 2025

SE01E19 - No Contracts, No Comfort Zones: Bruce Rowe’s Business Playbook | Bruce Rowe | Untold

🚨 In this episode of Untold, Jon Spiesman talks with Bruce Rowe, CEO of Sebo Marketing — a Utah entrepreneur who runs his agency on principles most businesses wouldn’t dare touch. From running Spartan Beasts and endurance climbs to refusing to sign clients tp contracts and selling his company while staying CEO, Bruce breaks down how discomfort drives innovation. Hear how a single decision shaped Sebo’s philosophy, why team adventure trips aren’t frivolous, and how AI is shaking up search marketing.
👉 Learn what it takes to build lasting culture, thrive in business transitions, and outlast industry trends — all while living deliberately.

We hope you enjoyed this episode of Untold.
Jon and the Untold podcast team

Connect with Jon on LinkedIn where he shares leadership insights regularly: www.linkedin.com/in/jonspiesman

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Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.

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Episoder(33)

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From Netflix & Ancestry to leading ZeroRez as President and CFO, Jon Laudie shares the leadership lessons that transformed both his career and his perspective on success.In this episode of Untold: The...

4 Aug 32min

S02 E10 Most Perceived Risk is Imaginary - How He Grew His Business 800% in Year One | Zachary Bailey

What does 800% growth actually cost a founder?In this episode of Untold: Best Kept Secrets in Utah, Jon sits down with Zachary Bailey, founder and CEO of ZB Designs and creator of Wigglitz— the award-...

7 Jul 36min

S02 E09 We're Not the Cheapest and Never Will Be (Here's the Strategy) |Wilson Simons

Wilson Simons built a manufacturing company serving SpaceX, Airbus & Boeing — and he did it by refusing to compete on price. Here's the strategy behind it. What does it actually take to win contracts ...

23 Jun 31min

S02 E08 His Mentor Died, Tariffs Hit — How Lion Energy's CEO Kept Going | Tyler Hortin

What does it take to lead a company through change, uncertainty, and growth?In this episode, Tyler Hortin, CEO of Lion Energy, shares his journey from a finance background to leading an innovative ene...

9 Jun 33min

S02 E07 Running 4 Companies: The 1 Rule That Makes It Possible | Tyler Margetts

🎙️ In this episode, Tyler Margetts, CEO of LR Dynamics, shares insights on managing multiple businesses, building strong teams, and redefining excellence in leadership.From resource allocation and st...

19 Mai 40min

S02 E06 Rebuilding Culture after a Tough Merger- 3 Things that Worked

What really happens to company culture after an acquisition?In this episode, David Beenfield, CEO and co-founder of Dwelo, shares a candid, behind-the-scenes look at navigating mergers, cultural disru...

12 Mai 36min

S02 E05 Leadership Lessons from Private Equity Transition | Matthew Wride

In this episode, Matthew Wride shares an inside look at leading DecisionWise through a major transition following a private equity acquisition.He breaks down the real challenges of scaling a business,...

5 Mai 28min

S02 E04 The Invisible Weight of Leadership | Joshua Christopherson

In this episode of Untold, host Jon Spiesman sits down with Joshua Christopherson, CEO of Achieve Today, to explore the hidden realities of leadership that rarely make it into press releases or boardr...

28 Apr 33min