#391: Blueprint for Starting an SEO Agency, Episode 2

You're going to need a lot of patience if you plan on building your own SEO agency. Building an agency from scratch can be time-consuming, but the rewards are immense! It's important to properly research every step that needs to be taken when starting a company, as there is no one way to do it. If you want more information about how and why this process works and what steps should be taken, then keep reading!

A niche-based approach is important for any business in the 21st century, but it is especially true for SEO agencies. You risk being overlooked and overshadowed by all of your competitors if you choose to be a generalist instead of focusing on one specific niche.

Decide what services you want to offer. Some SEO agencies specialize in one area, like onsite SEO or offsite SEO. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns and social media management.

Develop your own online presence. It's not enough to just have a website if it looks shoddy or you aren't ranking for any keywords that are related to what you do, because then people won't take you seriously. Developing an online presence is necessary before finding clients and making them aware of what you do.

Deciding what type of SEO services you'll provide and how you're going to offer them can be a daunting task. You might want to start by deciding whether or not you plan on using freelancers, employees, or an existing agency for your client's needs.

It's important to start a portfolio as soon as possible. It is your way of proving what you are capable of and will be their first impression of you when they contact you. Start with collecting past work, testimonials from previous clients, and building a portfolio that can showcase your skills. You'll need to put in some time and effort to make it the best representation of who you are but once done it will open new doors for future career prospects!

Attract prospects with inbound and outbound marketing strategies. Create a solid social media presence that will help you draw in new prospects to your SEO agency. Develop an email sales pitch that entices people to buy your services, then craft an enticing landing page so they can sign up for more information. You'll also need to close deals by providing potential clients with proof of how you can benefit them and get them on board as a client.

The ability to retain customers is one of the most important factors in a successful business. Not only does it help an agency improve its reputation, but also retention costs less than acquisition. At Grow they teach you how to grow your business once you have a firm foundation for success.

If you're looking to start an SEO agency, you might consider our white label SEO service.

What did you like about this episode? What could we have covered more?

SEO.co // DEV.co // Link.Build