SEO Podcast | SEO.co Search Engine Optimization Podcast9 Mar 2021

#394: The Murky World of Black Hat SEO, Episode 2

Do you really want to get caught using black hat SEO methods? You might think that if it works, then why not use manipulative link building strategies. The difference between good and bad techniques is nuanced, but generally speaking, black hat tactics build links artificially through manipulation.

Link Farms

Be careful not to get sucked into private link farms. You'd be surprised how many sneaky tactics are out there. For instance, some link farms operate like a pyramid scheme disguised as a blog network where the oldest members get the most backlinks and new members recruit more people which can lead to getting trapped in an endless cycle of recruiting others and never receiving any benefits themselves.

Reciprocal Links

Some website owners believe that linking to sites in order to generate a reciprocal link is the way of showing courtesy.

Back in the day, it used to be common courtesy for people who linked to you, to also link back. However, this was before people began intentionally generating backlinks just so they could rank higher on search engines. It's perfectly acceptable for you and your visitors to like other websites if there's a good reason. But it's rare that every site you link will also want something from you too!

Paid Links

A paid link is a great way to get your site out there, but be careful. If you're not careful, the links you buy will disappear one day. You could end up on Google's naughty list that way. The best thing to do is create your own backlinks through ethical practices rather than paying for them.

Also mentioned:

https://seo.co/white-hat-seo-vs-black-hat-seo/

https://seo.co/link-building/

Connect with us:

SEO.co // DEV.co // PPC.co // Link.Build

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