#409: PPC for Law Firms, Episode 2

The average lawyer spends hundreds of dollars a month on advertising. Yet, many lawyers do not rank highly in search engine results or advertisements. This service helps you dominate the competition using cost-effective pay per click (PPC) marketing. The success of this service is based entirely on the content included in your ad and how often it's searched for, as well as location-based settings such as location or area code preferences.

Lawyer's that have just started their practice or are well known in their communities pay for effectiveness, to sell legal services and form a reputation. PPC marketing is becoming a more popular spending method because of online advertising being rightfully accessible during any time of the day or night.

PPC marketing for lawyers boosts your online visibility and saves time. A campaign set with a low budget should be targeted to the keywords used by potential clients who are searching on the internet, then connect their search behavior to a well designed website that is capable of converting those qualified leads.

Bidding is the next component of your campaign once you've set up your targeting and budgets. AdWords will automatically adjust bids to increase performance without overrunning budget in any given time period. So, as you see better conversion rates for a particular keyword, Google can start increasing their bids, or if they're getting close to hitting budget limits it's going to decrease them.

Bidding is the next component of setting up a Google Adwords campaign. The Auto set bidding strategy will be based on your budget and the Adwords platform will automatically adjust your bid for you in order to maximize conversions without compromising your budget limit. As you run this campaign, if demographic data changes or new keywords are added, it can adversely impact conversion rates since some bids will jump while others stay at same level

Also mentioned in this episode:

• Lawyer SEO
• Link Building for Lawyers

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