Ep. 86: How To SaaS Team | Turning Marketing into a Growth Engine for PE-Backed Companies

Ep. 86: How To SaaS Team | Turning Marketing into a Growth Engine for PE-Backed Companies

In this episode, Shiv Narayanan sits down with members of the How To SaaS client services team to talk about the most common marketing challenges inside PE-backed portfolio companies—and how to solve them.


Chief Client Officer Farhad Chikhliwala, VP of Marketing Taylor Moore and Director of Marketing Tatiana Morand discuss why poor tracking and misaligned spend can drain ROI, how to prioritize the right order of operations for go-to-market, the role of the CMO as a “custodian of investment” and how to align team structure with the investment thesis. Tune in to hear about overlooked growth levers like upsell and cross-sell, how to find 20–40% efficiency in existing spend and how to balance AI adoption with the marketing fundamentals that still drive enterprise value.

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Episoder(135)

Ep. 135 : Tyler Newton, Catalyst | Growth Investing and Creating Value from Entry to Exit

Ep. 135 : Tyler Newton, Catalyst | Growth Investing and Creating Value from Entry to Exit

On this episode, Tyler Newton, Managing Partner at Catalyst, makes the case for a disciplined approach to growth investing that sits between VC and buyout—and what operators and investors can learn fr...

25 Jun 41min

Ep. 134: Christian Chauvet, Lee Equity | Vertical Investing and Value Creation in Healthcare and Financial Services

Ep. 134: Christian Chauvet, Lee Equity | Vertical Investing and Value Creation in Healthcare and Financial Services

On this episode, Christian Chauvet, Partner at Lee Equity, shares how vertical focus creates a structural advantage in healthcare and financial services investing—and what it takes to build and scale ...

18 Jun 36min

Ep. 133: Michelle Noon, Clearhaven Partners | Partnership-Driven Software Investing in the AI Era

Ep. 133: Michelle Noon, Clearhaven Partners | Partnership-Driven Software Investing in the AI Era

On this episode, Michelle Noon, Managing Partner and Founder of Clearhaven Partners, joins Shiv Narayanan to break down how investors and operators build enterprise value in software companies through...

16 Jun 42min

Ep. 132: Eugene Polevoy, Blue C Capital | The Independent Sponsor Model and Alignment-First Deals

Ep. 132: Eugene Polevoy, Blue C Capital | The Independent Sponsor Model and Alignment-First Deals

On this episode, Eugene Polevoy, Founder and Managing Partner at Blue C Capital, joins the show to unpack the independent sponsor model—how the firm closes nine-figure deals without raising a committe...

4 Jun 39min

Ep. 131: Matt Amico, Turn/River Capital | Growth Engineering and the FVCP Framework

Ep. 131: Matt Amico, Turn/River Capital | Growth Engineering and the FVCP Framework

On this episode, Matt Amico, Partner and Co-head of the Investment Team at Turn/River Capital, walks through the growth engineering playbook his firm uses to drive returns across its software portfoli...

29 Mai 39min

Ep. 130: Bobby Ocampo, Blueprint Equity | The Missing Middle and Hands-On Value Creation

Ep. 130: Bobby Ocampo, Blueprint Equity | The Missing Middle and Hands-On Value Creation

On this episode, Bobby Ocampo, Co-Founder and Managing Partner at Blueprint Equity, discusses how to identify whether a bootstrapped business has what it takes to scale, and what it takes to build the...

21 Mai 41min

Ep. 129: Arjan Hannink, Keensight Capital | Building an Embedded Value Creation Team at Scale

Ep. 129: Arjan Hannink, Keensight Capital | Building an Embedded Value Creation Team at Scale

On this episode, Arjan Hannink, Partner at Keensight Capital, explains how their growth buyout firm structures hands-on value creation support across a portfolio of B2B software and IT services compan...

19 Mai 34min

Ep. 128: Amy Kramer, Level Equity | Go-To-Market Benchmarks, Outbound Efficiency and AI Visibility

Ep. 128: Amy Kramer, Level Equity | Go-To-Market Benchmarks, Outbound Efficiency and AI Visibility

On this episode, Amy Kramer, Head of the Go-To-Market Operating Group at Level Equity, shares findings from their 2026 Go-To-Market Insights Report—a benchmark study covering sales efficiency, marketi...

14 Mai 40min

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