Building Success in Brazil’s Insurance World with Marcos Couto

Building Success in Brazil’s Insurance World with Marcos Couto

In this episode of Brazil (is not) for Beginners, Isaac sits down with Marcos Couto, President and CEO of Alper Seguros, seasoned insurance executive, and veteran board member. With nearly 40 years in the industry, Marcos has done it all—from starting out in marine insurance at 14, to leading growth strategies at companies like ACE Brazil and executing major turnarounds at Tempo Assist and BR Insurance, now Alper Seguros, a consolidator transforming Brazil’s fragmented insurance brokerage landscape.

Marcos shares the lessons learned from a career defined by bold moves, high-stakes decisions, and a deep understanding of how governance, strategy and a focus on execution and performance shape long-term success. Whether you’re interested in Brazil’s unique business dynamics, leadership under pressure, or scaling companies in tough markets, this conversation delivers insights well beyond the world of insurance.

Other key topics include:

• Why strategic career moves can matter more than linear growth

• What it takes to turn around struggling companies and drive big exits

• How governance, transparency, and board alignment impact business growth

• The playbook for consolidating industries through mergers & acquisitions

• Why meritocracy and culture are critical in scaling high-performance teams

• The hidden opportunities in Brazil’s insurance and brokerage markets

• And lots more…

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Episoder(49)

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

In this episode of Brazil (is not) for Beginners, Isaac sits down with Guilherme Hannud, international trade veteran, serial entrepreneur, and author — a man who has spent 55 years representing Brazil...

4 Jun 1h 8min

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Roberto Giannetti da Fonseca, economist, trade diplomat, and one of the most seasoned voices in Brazilian international t...

7 Mai 1h 14min

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Tsai Chi-yu, Founder and CEO of Stay, to discuss his entrepreneurial journey, the lessons he learned working on scaleups ...

2 Apr 1h 11min

Uncorking Brazilian Wine and Its Place in the Global Wine World

Uncorking Brazilian Wine and Its Place in the Global Wine World

In this episode of Brazil (is not) for Beginners, host Isaac Matzner sits down with Alykhan Kareem, co-founder and former CEO of Sonoma Market, Latin America's leading premium wine marketplace, for a ...

5 Mar 1h 14min

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Welcome to the new season of Brazil (is not) for Beginners! To kick things off, host Isaac Matzner sits down with Louize Oliveira, Coordinator of Sustainability at Sicoob, one of Brazil’s largest bank...

5 Feb 32min

Season 3 Recap

Season 3 Recap

In this special Season 3 recap of Brazil (is not) for Beginners, we look back on 19 episodes featuring founders, executives, investors, and creators working across Brazil’s most dynamic sectors. Throu...

11 Des 202532min

Inside Angel Investing with Lucas Lima from LASP Capital

Inside Angel Investing with Lucas Lima from LASP Capital

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Lucas Lima, partner at LASP Capital and experienced angel investor, to explore the many facets of investing in new entrep...

27 Nov 20251h 5min

Corporate Governance in Practice with Alexandre D’Ambrosio

Corporate Governance in Practice with Alexandre D’Ambrosio

In this episode of Brazil (is not) for Beginners, Isaac Matzner hosts Alexandre D’Ambrosio, a lawyer and former executive at major corporations such as Votorantim, Santander and Vale. Together, they e...

13 Nov 202549min

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