AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful when dealing with your antagonizers. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do Reputation Management 00:34 – Reputation management is managing the negative result for a website or brand 01:04 – Ripoff Report has a ton of reviews 01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down 02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed 02:16 – It is the most effective, but most expensive too 03:00 – The post was telling people that Neil isn’t an effective marketer 03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it 03:20 – Doing guest posts on popular sites like Entrepreneur 03:43 – It is difficult for your site alone to take the 5 spots 03:56 – High domain authority pages can push links a lot faster 04:30 – Reputation is an online reputation management platform 05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management 05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows 06:00 – Subscribe, rate and review Marketing School 06:06 – Text MARKETINGSCHOOL to 33444 06:30 – That’s it for today’s episode! 3 Key Points: Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer. There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them. Linking to the top 5 spots can pull your positive results up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

25 Mai 20179min

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good old-fashioned interview can be a better way to gauge the quality of your next hire. Time Stamped Show Notes: 00:27 – Today’s topic: What to Look For in a CV as a Recruiter for a Marketing Role 00:48 – Looking at certain keywords on a CV depends on the role one is applying for 01:03 – Eric usually just scans the CV and pays more attention to their LinkedIn, social profiles and the examples that they have sent 01:21 – Neil doesn’t look at CVs at all; instead, he asks them about the work that they have done and checks and analyzes them 01:39 – If the portfolio is good, you can ask them a marketing problem and if you like their answers, go from there 01:54 – “It’s all about the hiring process, at the end of the day” 02:07 – The best people typically aren’t looking for job so you have to check them on LinkedIn 02:15 – The best people that Eric has hired was from looking at their LinkedIn profiles and other online work 02:23 – CVs are outdated 02:34 – You have to laser target the best people and hire a recruiter, if needed 02:51 – Your next hire might just be standing next to you, so always be on the lookout 03:00 – Neil likes to figure out people’s thought processes and how they think about things 03:18 – You can search for critical thinking questions, ask them and you’ll quickly know how they think 03:46 – If they don’t pay much attention to details, they can take your revenue down 04:02 – You want to have people who think outside of the box 04:22 – Eric and Neil don’t really look at CVs but if you have to, look for specific keywords 04:37 – Don’t blame people that you hired because it comes back to you and your process 04:46 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:06 – Subscribe, rate and review Marketing School 05:10 – Text MARKETINGSCHOOL to 33444 05:32 – That’s it for today’s episode! 3 Key Points: CVs are outdated – employers are looking online to assess one’s previous work and capabilities. The best people are not looking for job, so if you want to hire someone, you have to target them. Don’t blame the people that you hired when things go wrong because it comes back to you and your hiring process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

24 Mai 20178min

In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of goodwill is building for long-term relationships AND success. Time Stamped Show Notes: 00:27 – Today’s topic: What Marketing Tactics You Should Do Regardless of ROI 00:36 – The biggest tactic that Neil loves is doing anything with branding 00:44 – Everyone in marketing thinks about ROI, but you don’t need an ROI for everything 01:20 – Branding is what causes your company and business to be on top of people’s minds 01:25 – “Having a big brand is amazing and you have to strive to have that” 01:47 – People are always giving unsolicited advice 02:07 – When Eric receives comments, he knows that he is on the right track 02:29 – “Just stick with things when you know that you’re on the right track” 02:37 – Neil likes helping people 02:46 – “I believe it creates goodwill” 02:49 – Neil doesn’t want to make money out of it and just wants to help people 03:21 – This year, Eric started with his monthly dinner and happy hour and he hasn’t gotten any ROI; he also doesn’t care 03:34 – Eric’s ROI is being able to connect people together 03:56 – When you do things without thinking about ROI, it is for long term and the results are better 04:22 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 04:42 – Subscribe, rate and review Marketing School 04:46 – Text MARKETINGSCHOOL to 33444 05:06 – That’s it for today’s episode! 3 Key Points: When go far and beyond the call in helping people, it will create loyalty which will eventually convert people into customers. It’s not always about ROI—sometimes it’s good to just help others and create that sense of connection and goodwill. Branding is what makes people want to buy and it’s a long term process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

23 Mai 20178min

In Episode #295, Eric and Neil discuss how to do B2B marketing on Instagram. Tune in to know how Instagram can help you close deals and how to use it well for B2B marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do B2B Marketing on Instagram 00:35 – Instagram is continuing to grow 00:51 – DMing people on Instagram is one of the options you can do for B2B 00:55 – If you want to work with influencers, celebrities, or entrepreneurs, find their profiles and just DM them 01:06 – Eric has a friend who just started shooting videos and DMed people that he wanted to make a shoot for and he got deals from it 01:21 – If you have an Instagram that shows a good example of your work, it will work out well 01:38 – Neil tested different marketing strategies in Instagram and he learned that they don’t work well with B2B directly 01:46 – Indirectly, it’s great for brand building and connecting with people 02:00 – The problem with B2B is most buyers are desktop buyers 02:53 – In marketing, if someone uses your brand or company 7x, they are much more likely to convert 03:05 – Being on different channels will help you close different deals 03:39 – You can also use page shouts in Instagram for B2B marketing 03:50 – You can search for hashtags in your area and reach out to people with a huge following and engagement 04:11 – Check if they’re doing paid shouts where they can post about you and link you for an affordable price 04:43 – If you have a company, you can get your team in Instagram to post relevant stuff about your company 05:10– Marketing School is giving away a free subscription of FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:30 – Subscribe, rate and review Marketing School 05:33 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Instagram is HOT—take advantage of the number of people that are using Instagram for your marketing. If people see you more, they are more likely to buy from you. Find the influencers in your space and reach out to them for paid shoutouts—this is way cheaper than paid ads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

22 Mai 20179min

In Episode #294, Eric and Neil discuss the 7 question to ask yourself before investing in content marketing. Tune in to learn why these questions are necessary for you to answer in deciding whether or not content marketing is right for you. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask Yourself Before Investing in Content Marketing 00:36 – Question 1: what are your goals? Are you trying to get more traffic or are you trying to get more leads? What is informed branding? What are you trying to do, specifically, that will shape your campaign? 00:46 – If you don’t have goals, you can’t manage what you’re doing 01:01 – The action that you take will depend on your goal 01:16 – Second is, how long are you going to make an investment? 01:22 – “If you’re not willing to make the investment for a year without seeing an ROI, content marketing isn’t for you” 01:17 – Content marketing is a long-term play 01:39 – Third is, who is your target audience? 01:51 – Figure out your target audience first then figure out the personas you’re trying to create 02:07 – Fourth is, can you produce 3 pieces of blog content a week? 02:12 – If you can’t, then it is not right for you 02:24 – Producing 3 articles a week should be done in over a year 02:27 – You can hire people from Problogger if you have the budget 02:39 – Fifth is, what do you want to share and why you do want to share? 02:56 – When producing content, think about why sharing it will help you accomplish your objectives? 03:29 – People tend to produce content just for the sake of it which is a BIG mistake 03:44 – Sixth is, is one of your competitors already doing content marketing and is successful at it? Is there someone you want to model after? 03:52 – Typically, what works for your competition will work for you, too 04:00 – If there are people in your space who are doing content marketing, use BuzzSumo and Ahrefs to figure out what drives them traffic and copy them 04:13 – Last is, what can you do differently? 04:20 – Podcasts are getting popular and most marketing people are still doing blog posts 04:51 – Search for Blue Ocean Strategy and apply the concepts for doing content marketing 05:14 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:27 – Subscribe, rate and review Marketing School 05:31 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Establish clear and concise goals—this will guide your actions. Producing valuable content thrice a week is essential for the success of content marketing. Look around your space and see how people are doing it—if it works for them, it might work for you, too. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

21 Mai 20179min

In Episode #293, Eric and Neil discuss how to improve your net promoter score. Do you know the level of satisfaction of your current customers? If not, you need to get on this and start listening to your feedback. Tune in to learn the importance of understanding and maintaining your net promoter score and why having a score of 9-10 can be extremely beneficial for you and your business. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Net Promoter Score 00:35 – A net promoter score expresses how much people like your company or brand 00:47 – One of the basic questions to assess this: how likely are you to recommend us to somebody else or another customer? 01:13 – The goal of 60 means you’re doing a great job 01:20 – Eric recommends Google's net promoter score 01:23 – It has a scale of 1-10 01:39 – To improve your net promoter score, you have to look at the feedback, first 01:48 – Ask if there’s anything else they would like to add 02:10 – Eric had a detractor in the past who told them the account manager needed more supervision and they were right 02:42 – Eric fixed the problem and took the feedback seriously 03:00 – Qualaroo, Wootric and Promoter help you track your net promoter score 03:19 – Most people in marketing think about how they can bring in new customers rather than taking care of their existing customers 03:40 – Majority of the big companies take care of their customers and their customers love them 03:51 – The higher your net promoter score is, the faster you will grow 03:57 – When you get feedback, that’s when you want to continue with reiteration and keep running your promoter score to see if you can improve it 04:13 – When Eric gets a 9 or 10, that’s when he know he can jump into an opportunity 04:29 – You can ask for referrals and it’s a great opportunity for upsells, too 05:00 – It is easier to retain and maintain current accounts, than to create the new ones 04:18 – Marketing School is giving away a free 1 year annual subscription of Funnel Dash which helps you hone in your Facebook ads campaigns and track the lifetime ROI of your ad campaigns 05:38 – Subscribe, rate and review Marketing School 05:42 – Text MARKETINGSCHOOL to 33444 06:29– That’s it for today’s episode! 3 Key Points: Make it a point to look at your feedback and fix any problems that are brought up. A net promoter score of 9-10 gives you more opportunities, such as asking for referrals or upsells. Taking care of your existing clients will be more beneficial for your business growth in the long run. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

20 Mai 20179min

In Episode #292, Eric and Neil discuss how to generate leads through LinkedIn. Tune in to learn what LinkedIn lead gen ads are and how it compares to Facebook lead gen ads. You’ll also learn how Neil boosted his website traffic to a thousand plus visitors a day through LinkedIn. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads Through LinkedIn 00:33 – The LinkedIn lead gen ads are similar to the Facebook lead ads 00:43 – It makes things a lot easier and faster 00:48 – It works well for Eric and they’ll probably scale it up 00:52 – Eric has spent around $700 on it and has acquired 4-5 leads 01:08 – Jump on to LinkedIn lead gen ads now 01:18 – LinkedIn has autofill where you can have LinkedIn forms on your website 01:37 – Use it so you will have more data of your customers 01:42 – It drastically increases your conversions and it is just a simple button you add on your form fields 02:14 – LinkedIn took away a retargeting pixel, but it is now back with better features 02:40 – You can segment people who visited different pages in your website 02:55 – Neil’s team members post twice a day in LinkedIn 02:59 – It skyrocketed their traffic 03:12 – It generates qualified traffic that generates into leads 03:21 – They add clicks so that you can continue reading other blog posts 03:32 – Eric recommends using Dux-Soup 03:50 – It helps you visit different profiles and collect those profiles—drop those profiles into Hunter and start a reach process 04:10 – You can also LinkedIn leads for recruitment or partnership 04:28 – LinkedIn allows you to have 30K friends 04:54 – A couple of years ago, Eric was on Fiverr and there were people selling friend lists from LinkedIn and Eric actually bought them 05:22 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service 05:43 – Subscribe, rate and review Marketing School 05:47 – Text MARKETINGSCHOOL to 33444 06:08– That’s it for today’s episode! 3 Key Points: Take advantage of LinkedIn lead gen ads now, while they’re still not that popular. LinkedIn can significantly increase your website traffic; leverage it. LinkedIn can help you in your recruitment and in generating more sales leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

19 Mai 20179min

In Episode #291, Eric and Neil discuss 7 techniques for keeping users engaged in 2000+ word blog posts. You don’t want your blog post to read like a lecture—your readers will drop like flies. Instead, in you employ even just a few of these techniques, you’re bound to increase that engagement and keep your audience scrolling down... Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques For Keeping Users Engaged in 2000+ Word Blog Posts 00:43 – First technique is to make sure that your post is written in a conversational tone 00:50 – Consider your post like you’re giving a lecture and you don’t want your readers to get bored 01:03 – Use words like “you” and “I” within your blog post 01:10 – Second is to use bucket brigades; Eric learned this from Brian Dean 01:19 – It is basically breaking up more paragraphs, instead of having walls and walls of text 01:43 – Third is sub-headings 01:45 – Think of your blog post as a book 01:48 – Adding a sub-heading makes it more scalable and it’s on top of bucket brigades 02:02 – Fourth is having great, engaging images to accentuate your content 02:15 – Fifth is the user pattern of a blog reader 02:17 – They first go to your page, then to your headline, click on your blog post, and then they scroll all the way down to the bottom to figure out if they’re going to scroll back up to the top 02:27 – End each of your blog posts with a conclusion that summarizes what the blog post is about 02:43 – Sixth is to not forget to publish if it actually makes sense 02:51 – If you can add videos, infographics and a podcast to add value, you’re going to have a good engagement overall 03:05 – “Take the time and be deliberate about what you’re doing” 03:11 – Last but not the least, end your blog post with a question 03:17 – The people who read the question will likely respond with a blog comment 03:38 – Marketing School is giving away a free 1 year annual subscription of Design Pickle, a design service that allows you to make unlimited design 04:00 – Subscribe, rate and review Marketing School 04:10 – Text MARKETINGSCHOOL to 33444 04:25– That’s it for today’s episode! 3 Key Points: Writing in a conversational tone makes your blog post friendlier easier to engage in for the reader. Bucket brigades make your content POP instead of seeing walls and walls of text. Readers are more likely to leave a comment if you end your blog post with a question. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

18 Mai 20177min