The trust your clients need—but won’t ask for
There's an invisible force that underlies every decision your potential client makes.
1 Okt 202510min
Can AI Replace a Business Coach? 10 Reasons It Can’t
Let’s get this out of the way: I love AI. I use it every single day in my business—when I’m creating content, writing emails, mapping out offers, planning systems, and helping other life coaches do th...
26 Sep 202514min
What Makes A Lead Magnet Irresistible
Most life coaches create lead magnets that check all the boxes—but don’t actually convert. In this episode, I’m breaking down what separates a forgettable freebie from one that makes your dream client...
4 Sep 20254min
How To Create Irresistible Coaching Offers
In the first part of my six-part series on building an automated marketing system for your coaching business, I talk about a crucial foundation: creating your offers. While this may seem straightforwa...
27 Aug 20256min
The trick my dad uses to get a word in…
Having a great coaching offer isn’t enough if no one sees it. And guess what? If your emails aren’t getting opened, it’s not your offer that’s the problem—it’s your email strategy.
7 Aug 202513min
Group Coaching Without the Tech Overwhelm
If you’re thinking about launching a group coaching program, there’s a question you’ll inevitably face: What’s the best format for your coaching offer? It’s easy to default to what sounds simplest, wh...
7 Aug 202515min
What a babysitter taught me about marketing
Having a new babysitter while we leave the house doesn’t always go seamlessly. But one time, we had a new sitter for our three kids—and she completely nailed it. She made a connection with all 3 kids ...
31 Jul 20258min
