Brand Growth Heroes22 Aug 2025

Bold Bean Co's Model: Remote First & Big Culture Vibes

Bold Bean Co is doing team and culture differently.

In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK and quite a few other countries.

They want their team's motivation to be powered by the business mission, and as this is key it's important to them to allow their team to work their jobs around their lives, rather than the other way around!

What you'll learn:

Why "trust first" is key for Ed and Amelia and how they lead
How a remote working model allows Bold Bean Co to look globally for exceptional talent, rather than only searching in the UK.
Why 'Culture' isn't something that you start thinking about once you're further on up the growth curve - it's got to be nurtured from the outset!

So, if you're building a team and wondering how to do it well without a traditional office setup, this one's for you.

This 'BGH Short' is part of our People Series partnership with MKJ Ignite - The FMCG recruitment experts helping challenger brands grow with the right people in the right roles. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive - and as a result, this short episode is PACKED with golden nuggets around people, team and culture.

A new 5-minute short episode drops every two weeks — so make sure to HIT FOLLOW so you don’t miss the next one.

If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.uk

Connect with Billy Maddock on LinkedIn

Connect with Immy Southwell on LinkedIn

Connect with Paul Jones on LinkedIn

Follow MKJ Ignite on Instagram

Connect with MKJ Ignite on LinkedIn

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