The Path to $100,000 ARR - What Flopped with Paid Ads

The Path to $100,000 ARR - What Flopped with Paid Ads

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.

They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.

Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.

You will discover:

✅ How to spot and fix a broken onboarding flow

✅ AB test ideas that actually move the needle

✅ Psychology tactics to persuade and retain users

Learn More:

🌐 Website: https://clear30.org/

📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

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Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(956)

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

App Masters Greatest Hits: Episode 1 with Chris Barton, Co-founder of Shazam

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the company's journey from a nascent idea to a global phenomenon. You will discover: ✔️ History of mobile technology ✔️ The power of perseverance ✔️ The evolution of the app market Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ Get your app audited: ⁠⁠https://appmasters.com/audit/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

9 Jan 31min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Jan 7min

Insights From Running $20M in Rewarded User Acquisition Campaigns

Insights From Running $20M in Rewarded User Acquisition Campaigns

Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Jan 6min

Track These 4 Events to Increase Your App's Revenue

Track These 4 Events to Increase Your App's Revenue

Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and higher conversions. Watch now to discover how tracking user behavior can optimize your app and boost engagement! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

1 Jan 6min

Breaking Through A Competitive App Category

Breaking Through A Competitive App Category

In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space. We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age. With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation. In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions. 👉 You’ll learn: - Emerging trends and challenges in the meditation app market - Growth strategies: product-led, community-led, organic vs. paid - How breaking UX rules create meaningful user experiences Learn More: www.thewayapp.com https://apps.apple.com/us/app/the-way-meditation-path/id6459996442 https://www.linkedin.com/in/jack-shukman-71b7b060/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

21 Des 20241h 1min

This HACK Will Lower Your AI Costs

This HACK Will Lower Your AI Costs

Discover how to cut your AI expenses and keep them at just a small fraction of your revenue. In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts! Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings. Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

18 Des 20247min

Expert Guide on When and How to Scale Your App!

Expert Guide on When and How to Scale Your App!

In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale. Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base for long-term success. Watch now to unlock the strategies to attain growth and scale smartly! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

11 Des 20249min

Boost Your App's Conversion Rate with These 9 Proven Strategies

Boost Your App's Conversion Rate with These 9 Proven Strategies

In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience. Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users. Discover small tweaks that make a big impact and boost your app's success! This video is a webinar recording from Paddle's 2024 Happy Hour: https://www.paddle.com/events/happy-hour-2024 Learn more about Paddle: https://www.paddle.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

7 Des 202450min

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