The New Founder Brand -- Becoming a Transparent and Authentic Content Creator
Brick by Brick17 Jul 2024

The New Founder Brand -- Becoming a Transparent and Authentic Content Creator

Dive into the essentials of content creation and audience building. We explore the importance of starting simple and staying consistent, focusing on authenticity, and the power of documenting daily activities. Discover why it's not about the polish, but the value and entertainment you provide. Hear insights on the significance of transparency and personal stories, like overcoming anxiety when posting on LinkedIn. This episode is all about providing value, connecting personally with your audience, and diversifying your content to resonate with more people.


Timestamps:

(00:00) Evolving brand image, founder-led content initiatives.
(04:33) Start niche, then diversify as audience broadens.
(08:37) Algorithm now favors engaging, entertaining content variety.
(12:17) Advice on relatable marketing and authenticity.
(16:42) Create broad content to draw in audience.
(21:08) Entertaining content with subtle product placement strategy.
(32:31) Publish content for others' benefit, not self-promotion.

---

Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram

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Episoder(15)

Secondary Funding: Nuances Founders Must Consider Beyond Finances

Secondary Funding: Nuances Founders Must Consider Beyond Finances

In this episode, we explore secondary funding for your business. Learn the signs it's time to consider this option, the pros and cons, and how it impacts your acquisition timeline. We also discuss alt...

7 Aug 202428min

Navigating Team Challenges: Insights on Fostering a Positive Company Culture

Navigating Team Challenges: Insights on Fostering a Positive Company Culture

In this episode, Brad & Nate dive into company culture. They discuss leading by example, transparency, and investing in your team's growth. Your actions set the tone for the organization so tune in fo...

1 Aug 202424min

8 Biz Lessons: From Handling Negative Reviews to Cost Cutting from Brad's Personal Journal

8 Biz Lessons: From Handling Negative Reviews to Cost Cutting from Brad's Personal Journal

We open up Brad's personal Apple Notes file he's been keeping for years with key learning lessons building Elevar. Listen in as Brad and Nate discuss each and translate into tips you can implement for...

24 Jul 202427min

Success Rate by Age for Founders + How Childhood Experiences (good & bad) Shapes Your Life Today

Success Rate by Age for Founders + How Childhood Experiences (good & bad) Shapes Your Life Today

Comparing NBA draft decisions to starting early vs founding later in life as an entrepreneur. Brad also shares his experience from Philip McKernan's Brave Soul retreat he just got back from with his w...

10 Jul 202451min

Balancing Work-Life Dynamics and 4 Day Workweeks + Viral Video Vacation Reflections

Balancing Work-Life Dynamics and 4 Day Workweeks + Viral Video Vacation Reflections

In this episode, co-hosts Nate Winkler and Brad Redding dig deep into the factors that enhance happiness, productivity, and efficiency both at work and at home. Timestamps:(00:00) Embracing a new work...

27 Jun 202447min

Equity vs Cash for Influencer Growth + CEO's Real Job in Recruiting, Hiring, and Culture

Equity vs Cash for Influencer Growth + CEO's Real Job in Recruiting, Hiring, and Culture

In this episode, we dive deep into the hiring process and emphasizing the importance of structured onboarding to turn new hires from zero to hero in just 30 days. We also cover performance reviews, cr...

19 Jun 202438min

Beyond the Hype: Real-World Uses of AI in Business and Personal Life

Beyond the Hype: Real-World Uses of AI in Business and Personal Life

Dive deep into the lessons learned from overcommitting and the importance of knowing your limits. Nate and Brad also explore how they are leveraging AI, especially GPT, for everything from daily routi...

12 Jun 202437min

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