Growing a Business from the Ground with Marissa Saporta and Jennifer Bernstein

Marissa Saporta and Jennifer Bernstein never dreamed of starting a company together. They had no background in entrepreneurship, but when the opportunity presented itself with the explosion of ecommerce, they decided to give it a try. They weren’t sorry. Today their company, Gorilla Commerce, has grown exponentially, providing home and pet products to people around the world. The company is even thriving during COVID, giving Marissa and Jen a chance to continue hiring, thus providing work in a time of employment uncertainty. Today, Marissa and Jen join me to talk about their business. They tell me about their backgrounds and discuss a number of lessons they’ve learned, including the importance of delegating, recognizing the value of joint effort, what makes a good product, and the importance of vision. They go into the steps of launching a new product, the importance of quality, the difference between online and in-store marketing, remote working tips, work-life balance, hiring over Zoom, and more. They finish with the lessons they’ve learned from 2020. “Big things come from big ideas, and small things come from small ideas.” - Marissa Saporta “We can’t be afraid to be scrappy.” - Jennifer Bernstein This week on SocialFly’s Entreprenista Podcast: Distribution of responsibilitiesThe difference between online and in-store marketingThe importance of product qualityAdjusting to COVIDRemote working tipsHiring over ZoomWork-life balance Connect with Abigail WebsiteGorilla Grip on Amazon Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order. Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.