Strong Female Leadership with Gregg Renfrew of Beautycounter

Gregg Renfrew launched Beautycounter without any experience in the beauty industry but with a fierce desire to make clean beauty as accessible as possible. Today, with over 60,000 independent consultants, Beautycounter is taking the world of beauty by storm with locations on both coasts, and Gregg joins us to share the story of how it all started. Today, you’ll hear how Gregg started Beautycounter without any experience in the beauty industry. She talks about how Beautycounter coined the term “clean beauty” and why this is so important to her mission. She discusses the importance of surrounding yourself with people who are passionate about your mission rather than experts. She shares the process of raising money for Beautycounter, as well as what she would do differently next time. She reviews her evolution as a leader over the years and how the pandemic has impacted her company culture, as well as the ways in which it has allowed her to lean into her people’s strengths. She talks about exciting recent launches and how the company is leaning into live stream shopping. She tells how you can get involved with Beautycounter and discover their products. She shares stories about the mentors that have guided her over the years and discusses why it’s such an incredible asset to be a woman in business. Gregg shares how she’s developed a new D2C model that’s fueled by the power of their community. She ends by noting that nothing replaces hard work. “I can own my strengths and my vulnerabilities, and it doesn’t make me a tough bitch. It actually makes me a strong leader.” - Gregg Renfrew This week on SocialFly’s Entreprenista Podcast: Why you should be picky about where you ask for capitalWhy expertise will only take you so farBeing okay with not making everyone happyWhy everyone on your team should be sold on your missionWhy nothing replaces hard work Resources mentioned DigiCards Connect with Gregg Gregg’s InstagramBeautycounter WebsiteBeautycounter Store LocationsBeautycounter Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards includes 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female fou...