Climbing the Corporate Ladder with Leah Wyar of Dotdash

Leah Wyar was recruited as a young college graduate by Cosmopolitan, and since then she’s made her way to numerous top positions at other companies and magazines, such as Hearst. She currently holds the positions of SVP and General Manager at Dotdash, a company that includes brands like Byrdie and Brides. Today, Leah shares her story. She talks about how she successfully climbed the corporate ladder by leading with kindness, understanding the psychology of team culture, and translating her skills from print to digital channels. She shares lessons she’s learned over the years, as well as the mantra that has inspired her throughout her career. She offers her best tips on getting noticed and promoted in the workplace, and she introduces the concept of calendar hygiene. She touches on her experience working at Hearst and what it taught her, and she shares how she tries to achieve a work-life balance raising three kids. “What I could corely bring to them was what I was very honest about in the interview. And if you like me, you like me, and if you don’t, you don’t. But let’s know that up-front, because I’m never going to sell you a false version of myself.” - Leah Wyar This week on SocialFly’s Entreprenista Podcast: The psychology of team cultureWhy you need to be up-front and honestThe meaning and importance of calendar hygieneLeah’s mantraWork-life balance Resources mentioned DigiCards Connect with Leah Leah’s InstagramBridesByrdie Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators. Plus, we’re giving our listeners 30% off the course! Visit entreprenista.com/ecornell and use code Success30 to get your eCornell certificate for just $2,520! Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step,