Marketing Your Brand: From a Grassroots Approach to Online Marketing with Amanda Zuckerman of Dormify

“Being an entrepreneur means being confident and passionate and fearless and resourceful, going after what you want, and not accepting “no” when you hear it all the time.” Amanda Zuckerman is the Co-founder and CEO of Dormify, a home decor brand and e-commerce store dedicated to fashion-minded girls and first-time renters. Amanda co-founded Dormify with her mother, Karen Zuckerman, while studying at Washington University in St. Louis, where she later graduated with a double-major in Design & Visual Communication and Marketing. In addition to her role as CEO of Dormify, Amanda is a founding member of Chief, a private network designed for women executives. Amanda joins us today to discuss how her unique experience of starting a business that caters to college students while being in college gave her the focus group she needed to set herself up for success. She describes how developing a blog for her business led her to a network of brand ambassadors eager to share Dormify. She also explains how a grassroots approach to marketing was key to Dormify’s success and shares her best advice for reaching college students. What we talked about: How Dormify Came to Be [3:30] Navigating a Limited Pool of Vendors [9:30] Amanda’s Marketing Strategy [20:20] Amanda’s Learning Lessons for Raising Capital [33:45] Amanda’s Advice for Aspiring Entrepreneurs [45:30] Connect with Amanda: Amanda Zuckerman on LinkedIn @dormify on Instagram @amandazuckerman on Instagram dormify.com Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.