The Ever-Changing World of Public Relations with Beth Marcello of PNC

Beth Marcello is the Director of Women’s Business Development at PNC, an organization with a longstanding history of building strong communities and financial opportunities for individuals, families, and businesses. Before joining PNC, Beth was the Principal and Lead Consultant of PRwriting, Inc., a communications consulting firm she founded in 1990. In addition to her work at PNC, Beth is an adjunct faculty member at the University of Pittsburgh, where she teaches undergraduate courses such as PR Writing, Creative Corporate Writing, and Writing for the Public. Beth joins me today to discuss her journey through the public relations industry and the growth of women in business. She explains what made her return to the corporate world after starting her own PR company and how she brings her entrepreneurial spirit to PNC. She outlines PNC’s efforts to support women in business and highlights how community, connection, and collaboration are essential to the growth of Entreprenistas. “You have such an opportunity to tailor your message to different audiences today. Where everything was in the past just a public announcement, today, you deliver your message directly to the audience.” - Beth Marcello If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: What led Beth to the world of public relationsHow and why Beth started her own public relations companyThe challenges Beth faced when she returned to the corporate world after being an EntreprenistaWhat drew Beth to work with PNCHow Beth brings her entrepreneurial spirit into an organization like PNCHow PNC is supporting women in businessThe lessons Beth learned from the early stages of her career in public relationsHow the PR and communications industries have changed over the yearsWomen in Business Week and how Entreprenistas can get involvedThe process of planning conferences and other large eventsHow the Women in Business Week conference pivoted to online programming after COVID-19The power of community, connection, and collaborationClosing the economic gender gap, PNC’s Project 257, and Beth’s hope for the future of women in the next five yearsHR 5050 and how evolving technology has made it easier for women to start businessesHow networks and communities help women in businessWhat it means to be an Interprenista and an Entreprenista Our Favorite Quotes: “PR writing is all about knowing your audience.” - Beth Marcello“The phone quit ringing. It wasn’t because I wasn’t getting any business, but there was a dramatic shift from meeting people for lunch to ‘send me an email.’” - Beth Marcello“Women in business need the support of networks like Entreprenista, good role models, and access to capital; they also need to not be afraid to think big and grow their businesses.” - Beth Marcello Connect with Beth Marcello: PNCPNC’s Project 257PNC’s Women in BPNC Bankusiness WeekPNC’s Women in Business Week WebcastPNC on LinkedInPNC on InstagramBeth Marcello on LinkedIn If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections,