The Power of Instagram and Influencers with Stephanie Gottlieb

“if you want to do something big, if you want to do it in your own way and have more ownership of the business that you're driving, you have to do it for yourself” If you let Stephanie tell it, being a business owner was never something she set out to do, which is a tale as old as time for many of us Entreprenistas. But true enough, her leap into leadership brought her the one-of-a-kind opportunity of having her brand be the Iconic Britany Spears’ choice to wear on her special day. Stephanie got her start working at family-run diamond company, which she loved but a desire for growth and need for evolution, pushed her out of her comfort zone and into the entrepreneurial seat. So as a new bride in 2013, overflowing with inspiration and wanting to help others celebrate their most important life moments, she founded Stephanie Gottlieb Fine Jewelry, a Fine Jewelry Collection, and Bridal Concierge service with a mission to inspire their customers to embrace their uniqueness, creativity, and style through jewelry. In today’s episode, we talk with Stephanie about her incredible founder's journey as she celebrates her company’s 10-year anniversary. She shares how the use of Instagram helped build her business and expand her clientele, what makes the diamond business unique, her approach to building out her team, what it was like bedazzling a living legend, and so much more! We talked about: Spending money to make money Identifying your weaknesses as a business owner to inform your hiring needs Selling a lifestyle + building a business via social Flexibility + a willingness to adapt Being a brand + a name Jewelry Influencer marketing + converting followers to customers Trunk shows + newsletters as brand name recognition builders Website upgrades + planning ahead for what’s coming down the web development pipeline Working with an executive coach + time management Working with the Princess of Pop, Britany Spears + NDA experiences Customer acquisition strategies + subtle rebranding for expanding business reach Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Resources mentioned: Front NetSuite Connect with Stephanie: Instagram Website Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.