Turning Followers into Customers with Beachwaver’s Sarah and Erin Potempa

“It felt like eight, nine years we were like, ‘Did anybody ever see our videos? Does anyone ever comment on our stuff? Like, what is going on? Why? We work so hard, we edit new stuff every day!’ Until we started to commit to the audience and give them more of our attention and our time and listen to them, is when it really shifted.” -Sarah Potempa In this episode of Entreprenista, we talked to Sarah Potempa and Erin Potempa-Wall, sisters who, along with their sister Emily, co-founded Beachwaver, a hair care company specializing in innovative styling tools. Celebrity hairstylist Sarah was known for styling stars like Reese Witherspoon and Camila Cabello when she invented the original Beachwaver, a revolutionary rotating curling iron. Recognizing the potential of this innovative product, Erin left her role in corporate law to focus on research and development, playing a crucial role in bringing the invention to market. Together, the sisters have built a woman owned, self funded company that emphasizes empowerment, innovation and sustainability. Today, the beach waiver has grown into a global brand inspiring confidence and beauty in women worldwide through its award winning products and strong community engagement. Tune in and hear our conversation with Sarah and Erin, recorded live last month at our Entreprenista Founders Weekend event in Orlando. Sarah and Erin tell us about the evolution of the Beachwaver, how they use analytics and data to understand and build their audience, and the importance of pivoting and evolving as a self-funded, women-owned brand. We talked about: Launching the Beachwaver on QVC (03:45) Using live social media platforms to educate and market to consumers (04:41) Dividing and conquering as co-founders (09:33) Forecasting production for a new launch (17:50) Tailoring social content to individual platforms (23:31) The inspiration behind Beachwaver’s many collaborations (24:54) Connect with Sarah & Erin: Beachwaver Website - Use code: FAVE50 for 50% off until 6/30/24! Beachwaver Instagram Beachwaver TikTok Sarah on Instagram Erin on Instagram Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.