Maryellis Bunn on Scaling Creativity with the Museum of Ice Cream

“One of my firm belief systems is that curiosity and imagination are directly correlated. One of the things I learned very early on in my career is that as children, curiosity is at the helm.” In this episode of Entreprenista, we sat down with Maryellis Bunn, the founder and co-CEO of the Museum of Ice Cream. Inspired by a childhood belief that dreams could become reality, she launched the Museum of Ice Cream as a pop-up in New York City in 2016. After quickly becoming a viral sensation, the museum has now expanded to multiple permanent locations worldwide, including a new location opening in Miami this September. This new location will feature interactive exhibits themed around Miami, continuing Maryellis's mission to foster human connection through the joy of ice cream. Tune in to hear how the first Museum of Ice Cream pop-up was created DIY-style in only 18 days, Maryellis's thoughts on the importance of hiring to the company's mission and values, and why she believes in leading by example during challenging times. We talked about: How Instagram amplified the Museum of Ice Cream (08:19) The challenges of building a brick and mortar business (10:39) Vetting potential employees for their imagination (17:24) Starting a business with friends (23:33) Maryellis’s three-pronged approach to expansion (27:43) Connect with Maryellis: The Museum of Ice Cream Instagram @Maryellis.Bunn on IG LinkedIn Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.