343 - Sammi Cohen, Social Currency: Tips for Turning a Side Hustle into Media Empire Success

“I hustled for the last three years to get to where I am now, like crazy hours. I did it because I wanted to get from where I am now to the point where I can create my own destiny." In this episode of the Entreprenista Podcast, Stephanie meets with Sammi Cohen, founder of Social Currency, a rapidly growing media platform at the intersection of business and culture. Sammi shares her incredible journey from working at Amazon to turning her passion for business storytelling into a full-time media venture. Discover how she started Social Currency on the side, her learning lessons, and her strategies for creating engaging content that connects, educates, and entertains. Learn practical tips on building your personal brand, leveraging social media and newsletters, and the importance of owning your audience. You'll learn how Sammi launched her own podcast, and of course, her biggest business secret. Whether you're an aspiring Entreprenista, creator, or established founder, this episode is packed with all the insight you need to make a splash in the social media space. What we talked about: Sammi’s First Video and What She Learned [3:45] Figuring Out Your Voice and Owning It [19:25] What Happens if Social Media Goes Down? [33:10] Where to Find a Good Team [48:05] Tools We Mentioned: Beehiiv Claude ChatGPT Notion Google Suite Connect with Sammi: Sammi's Instagram Sammi's TikTok Sammi's Linkedin Listen to Social Currency Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.