350 - Jamie Kern Lima, IT Cosmetics: Turning Setbacks into a Billion-Dollar Cosmetics Brand

“I think Entreprenistas are people who know that they're called to do something, know that their purpose, whether it's to give, or serve, or create, or ideate, they know that they have that and they're actually willing to step out and take that risk of stepping out to do something about it.” Fear lies to us. It tells us we're safe if we stay small, if we don't step out. But what happens when we choose courage over comfort? In this powerful episode, IT Cosmetics founder Jamie Kern Lima shares her incredible journey from struggling news anchor to billion-dollar entrepreneur, sharing how she silenced self-doubt, trusted her gut, and turned rejection into redirection. Whether you're dreaming of starting a business, stuck in self-doubt, or facing a "no" that feels like the end, this episode will remind you: your purpose is bigger than your fear. Jamie’s story proves that when we bet on ourselves, the impossible becomes possible. What we talked about: Jamie’s Entrepreneurial Journey [3:10] How Jamie Overcame Rejection [13:50] Securing the L'Oréal Deal [20:30] What Does Being an Entrepreneur Mean to You? [31:00] Connect with Jamie: @jamiekernlima on IG Jamie Kern Lima on LinkedIn @JamieKernLima on X/Twitter jamiekernlima.com Check out Believe IT at believeit.com IT Cosmetics Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.