Why AI-generated content won't move you
Most people prefer AI art until they know it’s AI-generated. Today on Nudge, Professor of Consumer Psychology Matt Johnson explains why. --- Watch the bonus episode: https://nudge.kit.com/5fa339...
8 Sep 202524min
This small change can make a politician electable
What determines who you vote for? You probably think it's due to rational reasons. Economy. Sustainability. Immigration. Growth. But research shows that your choice of vote isn’t as logical as yo...
1 Sep 202525min
Dissecting Zohran Mamdani’s winning marketing tactics
I joined The Hustle Daily Show to chat about NYC mayoral candidate Zohran Mamdani's and how his campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy...
20 Aug 202520min
Did I Get It Wrong? | Revisiting Priming
A few weeks back I debunked five studies on priming. But did I get it wrong? Today’s guest on Nudge thinks I missed something. Tune in to hear consumer behaviour expert Philip Graves explain his ...
18 Aug 202529min
‘New Coke’ and the marketing blunder of the century
In 1985, Coca-Cola changed its flavour. You probably know that this was a complete failure. ‘New Coke’ was discontinued after just 79 days. But you probably don’t know the true reason why New Coke ...
11 Aug 202529min
How your brain can reveal what you buy
Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- R...
4 Aug 202531min
How this indie movie used psychology to beat Hollywood
97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete aga...
28 Jul 202525min
