Outbound Sales No Fluff - The Podcast31 Jul 2022

NO GOOD NOR BAD, JUST CUSTOMERS: Understanding Different Customers And Tailor Fitting The Approach

“I don't think there's good or bad, I just think it's kind of the product they sell.”

Thomas Morrill, the founder of The Sales Growth Zone and currently the Senior Program Manager for Sales Readiness at Fortinet is back for another round with Ryan this time around, they will be talking about the difference between customers and how their differences can be approached. Tune in and learn more only here, in this week’s finale of Outbound Sales No Fluff.

Episode Highlights:

Variety of customers
The consultative approach
What is good, what is bad
Know your numbers

Quotes:

Ryan describes the variety of customers:

“Some are great to work with some that are great to work with, don't make us money, some that are hard workers make us money. You know, where do you find that balance.”

Thomas on how to approach negotiations:

“A way to demonstrate that you actually think that way is simply following a consultative selling approach where you diagnose and prescribe.”

Thomas on good or bad customers:

“I don't think there's good or bad, I just think it's kind of the product they sell.”

Get connected with Thomas and learn more about his work:

About Thomas: https://www.linkedin.com/in/tommorrill/
About Sales Growth Zone: https://www.linkedin.com/company/the-sales-growth-zone/about/

Get to know our guest co-host:

Gerry Hill: https://www.linkedin.com/in/beaccurate/

Connect with Ryan and follow him with the links below:

LinkedIn: https://www.linkedin.com/in/salesdevelopmentrepresentative/

Apple: https://podcasts.apple.com/gb/podcast/outbound-sales-no-fluff-the-podcast/id1551086628

Spotify: https://open.spotify.com/show/1in8poGtsAQvucRaUX2YUB

Order a printed copy of Outbound Sales No Fluff, download it on your Kindle, or download the Audiobook here: https://www.amazon.com/Outbound-Sales-Fluff-millennials-something-ebook/dp/B077Y49KF4

Subscribe and hit that notification bell!

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