Ep. 51: MindSync: The Role of Empathy in Advertising

Ep. 51: MindSync: The Role of Empathy in Advertising

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing.

Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding.

Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Episoder(57)

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technolo...

31 Jul 202540min

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to ...

2 Jul 202517min

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolid...

24 Jun 202536min

Ep. 46: UM: When Branding Meets Performance

Ep. 46: UM: When Branding Meets Performance

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique ca...

3 Jun 202530min

Ep. 45: FirstParty Capital: The Future of AdTech Investment

Ep. 45: FirstParty Capital: The Future of AdTech Investment

In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry...

21 Mai 202530min

Ep. 44: The New Rules of TV Measurement

Ep. 44: The New Rules of TV Measurement

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and th...

7 Mai 202543min

Ep. 43: Mastering CTV: Insights from MiQ

Ep. 43: Mastering CTV: Insights from MiQ

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation cove...

8 Apr 202530min

Ep. 42: Navigating AI Ethics in Advertising

Ep. 42: Navigating AI Ethics in Advertising

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the adve...

28 Mar 202549min

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