Building Success Distributor Relationships

Building Success Distributor Relationships

Distributor partnerships can fuel your brewery’s success, or slow it down. In this panel, we’ll break down what it really takes to build relationships that last. From clear communication and shared expectations to staying relevant in a crowded portfolio, our panelists will share what’s working, what’s not, and how to stay top of mind without being a headache. You’ll leave with practical, honest advice to make your distributor relationships more effective and less frustrating.


Panelists:

  • Carey Niekrash Beralderi (Grey Sail Brewing)
  • Eric Butler (Wolf’s Ridge Brewing)
  • Laura Lodge (Distribution Insight for the Craft Brewer)
  • MaryAnna Ferris (Ash & Elm Cider)
  • Matthew Pere (Pretty Ugly Distribution)
  • Melissa Johnston (Tryon Distributing)


Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)


Join us in person for CBP Connects New Orleans

December 8–10, 2025

It’s never been more important to connect: https://cbpconnects.com/

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Episoder(487)

Profitable Taproom Tactics

Profitable Taproom Tactics

Despite their best efforts, most Owners, GMs, and Taproom Managers leave money on the table because their taprooms operate below their true potential. In this session, we break down 12 proven tactics ...

24 Jun 34min

ESOP as a Succession Plan

ESOP as a Succession Plan

An ESOP (employee stock ownership plan) can be the right succession strategy for a craft brewer. This presentation will offer a detailed look at how an ESOP can enable an owner to receive fair value f...

17 Jun 50min

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

How AI and Technologies Can Drive Brewery Growth, Efficiency, & Strategic Advantage

The craft beer industry is more competitive than ever. Rising costs, shifting consumer preferences, and complex supply chains require brewers to think beyond traditional methods of growth and efficien...

10 Jun 28min

Brewery Collaboration Structures: What Works & Why

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

3 Jun 40min

Adding Spirits to Your Brewery

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Mai 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Mai 53min

Dealing With Seasonality

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Mai 56min

It's Okay To Not Be Okay: Mental Health at Breweries

It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Mai 46min

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