Influence on a whole new level, a podcast sponsored by Spectrum Science
The PR Week28 Aug 2025

Influence on a whole new level, a podcast sponsored by Spectrum Science

The word “impression” is a very intriguing one in the world of marcomms. As a savvy brand, you certainly want to make an impression. However, as a savvy brand, you also understand that an impression is no longer that Holy Grail metric to which your efforts should aspire.

During this podcast, Spectrum Science’s Bryan Blatstein (EVP and head of media) and Allie Golden (Group SVP, client services) discuss the importance ofstrategically combininginfluencer authenticity with media muscle, patient-first design and campaign tools that empowerreal action.

Many lessons will be gleaned from this conversation by communicators in all industry verticals about selecting the right influencer, engineering media on day one and working with journalists in a manner that has both near- and long-term benefits for all parties.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(363)

The PR Week: 01.08.2021: Corey duBrowa, Google

The PR Week: 01.08.2021: Corey duBrowa, Google

The trio also discusses the legacy of PR legend Howard Rubenstein, PRWeek's feature with comms leader Kristal Howard of Kroger and Ketchum’s hiring of Neera Chaudhary. PRWeek.comTheme music provided b...

8 Jan 202149min

The PR Week: 2.7.2020: Michelle Weese, Danone

The PR Week: 2.7.2020: Michelle Weese, Danone

She and PRWeek editors Frank Washkuch and Steve Barrett discuss the PR of the State of the Union and Iowa caucus drama, Ray Day's move to Stagwell Group, Publicis Groupe's 2019 results and more. PRWee...

7 Feb 202032min

The PR Week: 11.1.2019: AnnaMaria DeSalva, Hill+Knowlton Strategies

The PR Week: 11.1.2019: AnnaMaria DeSalva, Hill+Knowlton Strategies

She joins PRWeek's Steve Barrett and Frank Washkuch as they discuss the biggest PR news this week, including Xerox's storytelling team, DeVries Global’s merger with Canvas Blue, Salesforce preparing f...

1 Nov 201933min

The PR Week: 9.4.2019: Gail Heimann, Weber Shandwick

The PR Week: 9.4.2019: Gail Heimann, Weber Shandwick

Gail Heimann talks with PRWeek's Steve Barrett on what the future of PR looks like and the need for left-and-right brain talent, whom she calls "cerebrally ambidextrous." PRWeek.comTheme music provide...

4 Sep 201927min

The PR Week: 8.30.2019: Ray Day, IBM

The PR Week: 8.30.2019: Ray Day, IBM

The group also sound off on Johnson & Johnson's half-a-billion-dollar settlement; Popeye's CMO recruitment efforts; the elevation of Arby's and Chobani's CMOs to new roles; and Tim Bell's legacy as Ma...

30 Aug 201934min

The PR Week 3.1.2019: The Reputation Doctor, Mike Paul

The PR Week 3.1.2019: The Reputation Doctor, Mike Paul

Paul also takes on the diversity and inclusion problem in PR. Given what he considers PR's poor track record, he wants everyone to "stop looking to our industry" for answers.Plus: Hellmann's shoutout ...

1 Mar 201940min

The PR Week 12.6.2018: PR Council's Kim Sample

The PR Week 12.6.2018: PR Council's Kim Sample

The group also talks about the PRWeek Awards shortlist and Hall of Fame, David Albritton's new role at GM Defense, French/West/Vaughan acquiring a stake in AMP3, the launch of ICF Next, Amazon hiring ...

6 Des 201839min

The PR Week 10.12.2018: Catherine Frymark, Discovery

The PR Week 10.12.2018: Catherine Frymark, Discovery

The trio also discussed Disney's merger with 20th Century Fox, Google landing at the top of a Reputation Institute study, a senior-level departure from Burson Cohn & Wolfe, Hill+Knowlton's separation ...

12 Okt 201834min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
popradet
aftenpodden-usa
stopp-verden
lydartikler-fra-aftenposten
rss-gukild-johaug
det-store-bildet
fotballpodden-2
i-retten
dine-penger-pengeradet
rss-ness
nokon-ma-ga
aftenbla-bla
hanna-de-heldige
frokostshowet-pa-p5
rss-penger-polser-og-politikk
bt-dokumentar-2
rss-dannet-uten-piano