769 | AI/SEO News from the EDGE | Week of 8.25.2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing.

Hosts Erin Sparks and guest Crystal Carter wade through Meta's latest moves to curb content farms and content theft, Google's new AI-generated shopping and search experiments, and the shocking rise of AI-powered browser contenders. Plus, the crew gets real about how AI Overviews are cannibalizing clicks, what "agentic AI" means for your future shopping sprees (and your calendar), and why being authentic is still your best bet in the SEO cesspool.

In a particularly cheeky side note, Erin and Crystal dissect the subtle strategies hidden in Google's virtual try-on images—are those AI-generated smiles a sly tactic for boosting conversions? Spoiler: Someone's always a little happier in new clothes.

Don't panic (and always carry a towel): EDGE of the Web keeps you prepared and laughing through the chaos of AI, changing SERP landscapes, and the not-so-glamorous world of digital marketing. Smash that play button for smart analysis, sharp takes, and the kind of SEO news you actually want to share—even if you promise to quit the septic tank jokes… eventually.

News from the EDGE:

[00:00:21] Try PreWriter.AI

[00:00:44] BrightonSEO 15% Off Tickets

[00:05:16] Meta Follows YouTube In Crackdown On Unoriginal Content

AI / SEO News Segment:

[00:10:47] EDGE of the Web Sponsor: PreWriter.AI

[00:11:57] OpenAI And Perplexity Set To Battle Google For Browser Dominance

[00:22:06] Google launches AI shopping tools with virtual try-ons and smarter price alerts

[00:29:00] Google Web Guide for AI-organized search results

[00:34:34] EDGE of the Web Sponsor: WAIKAI

[00:36:01] Google's AI Overviews are hurting clicks: Pew study

[00:44:17] Google Says AI Won't Replace The Need For SEO

Thanks to our sponsors!

PreWriter.AI: https://edgeofthewebradio.com/prewriter

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @CrystalontheWeb

X: @TheMann00

X: @EDGEWebRadio

Episoder(842)

Holiday Promos and How to Screw up Content Marketing – Show 26

Holiday Promos and How to Screw up Content Marketing – Show 26

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Planning your 2013 Online Marketing Budget as well as catching up with the latest information from Marketing Tech Blog. To listen to […] The post Holiday Promos and How to Screw up Content Marketing – Show 26 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Des 201244min

Planning Your Online Marketing Budget – Show 25

Planning Your Online Marketing Budget – Show 25

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our […] The post Planning Your Online Marketing Budget – Show 25 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

24 Nov 201243min

Ecommerce Toolbag – Show 24

Ecommerce Toolbag – Show 24

SEO Radio Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about What Lurks Beneath the Penguin Update as well as catching up with the latest information from Marketing Tech Blog. To listen to our latest show, visit our Podcasts […] The post Ecommerce Toolbag – Show 24 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Nov 201259min

What Lurks Beneath Penguin Updates – Show 23

What Lurks Beneath Penguin Updates – Show 23

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about how frequently you should be doing SEO on your website as well as catching up with the latest information from Marketing Tech Blog. […] The post What Lurks Beneath Penguin Updates – Show 23 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Nov 201259min

How Often Do You SEO? – Show 22

How Often Do You SEO? – Show 22

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on […] The post How Often Do You SEO? – Show 22 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

3 Nov 201258min

Google Connections with MarketingTech Blog – Show 21

Google Connections with MarketingTech Blog – Show 21

The Industry's Favorite SEO and Digital Marketing Podcast Welcome back to the latest episode of Edge of the Web Radio! Our last episode was spent talking about the importance of good quality content for your website. To catch up on that episode, be sure to listen to the show on […] The post Google Connections with MarketingTech Blog – Show 21 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

27 Okt 201259min

Content is King – Show 20

Content is King – Show 20

The Industry's Favorite SEO and Digital Marketing Podcast It may be cliche, but it is the truth. Content really is King in the internet marketing world. Great content leads to natural links and higher rankings. To help you with your content we give you tips for your content and explain […] The post Content is King – Show 20 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Okt 201257min

The Return of the Google Dance – Show 19

The Return of the Google Dance – Show 19

The Industry's Favorite SEO and Digital Marketing Podcast This year has been a big year with several big updates to the Google algorithm that many SEO agencies have said it is the return of the Google Dance. If you are confused by the updates, or if your website was affected […] The post The Return of the Google Dance – Show 19 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Okt 201258min

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