Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (William Morrow, 2019) Sutherland is Vice Chairman of Ogilvy, a legendary advertising agency. He’s also a columnist for The Spectator and a past president of the London-based Institute of Practitioners in Advertising (IPA). His TED Talks have been viewed over 6.5 million times. Topics covered in this episode include: What’s to be gained from realizing that evolution likes fitness, not accuracy. Why biology is different from physics, thereby meaning that there will likely never be a Newton of biology, of marketing, or other fields, where universal laws don’t apply. Instead, the focus is on noting the exceptions and finding patterns. Realizing how much people are context-dependent in realizing solutions to problems. Many forms of measurement create more problems than successful outcomes. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Today I talked to Sarah and Larry Nannery about their new book What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder (Tiller Press, 2021). What’s it like to ...

23 Des 202134min

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Today I talked to Thom Hartmann about his new book The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich (Berrett-Koehler, 2021). To hear Thom Hartmann t...

16 Des 202125min

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by so...

9 Des 202138min

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

Today I talked to David Avrin about his new book Why Customers Leave (And How to Win Them Back) (Career Press, 2019). There are three central themes to this book: immediacy (customers want instant gra...

2 Des 202133min

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Today I talked to Christine Kane about her book The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious (BenBella, 2020). Sick of ...

26 Nov 202132min

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

Today I talked to April Rinne about her new book Flux: 8 Superpowers for Thriving in Constant Change (Berrett-Koehler, 2021) What’s your relationship to change? Do you embrace it, filled with hope for...

18 Nov 202134min

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Today I talked to Nika Kabiri about her new book Money off the Table: Decision Science and the Secret to Smarter Investing (Houndstooth Press, 2020). Adam Smith not only helped to create the field of ...

11 Nov 202134min

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Today I talked to Michele Wucker about her new book You Are What You Risk: The New Art and Science of Navigating an Uncertain World (Pegasus Books, 2021) Your risk fingerprint is a mixture of how pers...

4 Nov 202133min

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