Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Ann Latham, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment" (Bloomsbury, 2021)

Ann Latham, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment" (Bloomsbury, 2021)

Today I talked to Ann Latham about her new book The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment (Bloomsbury, 2021). On the factory floor, the pr...

2 Sep 202134min

Ella L. J. Bell Smith and Stella M. Nkomo, "Our Separate Ways: Black and White Women and the Struggle for Professional Identity" (Harvard Business Press, 2021)

Ella L. J. Bell Smith and Stella M. Nkomo, "Our Separate Ways: Black and White Women and the Struggle for Professional Identity" (Harvard Business Press, 2021)

Ella L. J. Bell Smith and Stella M. Nkomo, Our Separate Ways: Black and White Women and the Struggle for Professional Identity (Harvard Business Press, 2021) Ella Bell Smith is a professor of business...

26 Aug 202137min

Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change" (McGraw-Hill Education, 2021)

Jonathan Brill, "Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change" (McGraw-Hill Education, 2021)

Today I talked to Jonathan Brill about his new book Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change (McGraw-Hill Education, 2021) There are ten big trends that Brill ...

19 Aug 202136min

Big (and Small) Philosophical Questions (with Answers): A Discussion with David Birch and Fred Matser

Big (and Small) Philosophical Questions (with Answers): A Discussion with David Birch and Fred Matser

Today I talked to David Birch about his new book Pandora's Book: 401 Philosophical Questions to Help You Lose Your Mind (with Answers) (Iff Books, 2021). We were joined by Fred Matser, author of Beyon...

12 Aug 202148min

BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

Today I talked to BJ Fogg about his new book Tiny Habits: The Small Changes That Change Everything (Mariner Books, 2020).  Yo-yo diets that come and go is one thing. What BJ Fogg is after is something...

5 Aug 202134min

Jim Detert, "Choosing Courage: The Everyday Guide to Being Brave at Work" (HBR, 2021)

Jim Detert, "Choosing Courage: The Everyday Guide to Being Brave at Work" (HBR, 2021)

Retaining Freedom After Speech Today I talked to Jim Detert about his book Choosing Courage: The Everyday Guide to Being Brave at Work (Harvard Business Review Press, 2021) Jim Detert is the John L. C...

29 Jul 202134min

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Mar...

22 Jul 202135min

Gorick Ng, "The Unspoken Rules: Secrets to Starting Your Career Off Right" (HBR, 2021)

Gorick Ng, "The Unspoken Rules: Secrets to Starting Your Career Off Right" (HBR, 2021)

Today I talked to Gorick Ng about his new book The Unspoken Rules: Secrets to Starting Your Career Off Right (HBR, 2021). This book takes you through one’s career, from getting hired and oriented to t...

15 Jul 202137min

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