Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

David G. Smith and W. Brad Johnson, "Good Guys: How Men Can Be Better Allies for Women in the Workplace" (HBR Press, 2020)

Today I talked to David Smith and Brad Johnson about their new book Good Guys: How Men Can Be Better Allies for Women in the Workplace (HBR Press, 2020). This episode addresses some of the many ways i...

14 Jan 202135min

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Chris Hamby, "Soul Full of Coal Dust: The True Story of an Epic Battle for Justice" (Little Brown, 2020)

Today I talked to Chris Hamby about his book Soul Full of Coal Dust: The True Story of an Epic Battle for Justice (Little Brown, 2020). Hamby looks into why there has been a surge in black-lung diseas...

14 Jan 202136min

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Daniel Lieberman, "Exercised: How We Did Not Evolve to Exercise and What to Do about It" (Pantheon, 2021)

Today I talked to Daniel Lieberman about his book Exercised: How We Did Not Evolve to Exercise and What to Do about It (Pantheon, 2021). In the book Lieberman explodes 12 different myths, chief among ...

31 Des 202031min

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

Russell T. Warne, "In the Know: Debunking 35 Myths about Human Intelligence" (Cambridge UP, 2020)

In this episode I talked to Russell T. Warne about his book In the Know: Debunking 35 Myths about Human Intelligence (Cambridge UP, 2020). Warne  takes on the “nature versus nurture” debate regarding ...

24 Des 202039min

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Steven W. Webster, "American Rage: How Anger Shapes Our Politics" (Cambridge UP, 2020)

Today I talked to Steven W. Webster about his book American Rage: How Anger Shapes Our Politics (Cambridge UP, 2020). We discuss the behavioral implications of anger in American politics, from increas...

17 Des 202034min

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

Ellen Van Oosten, "Helping People Change: Coaching with Compassion for Lifelong Learning and Growth" (HBR Press, 2019)

On this episode I speak to Ellen Van Oosten about Helping People Change: Coaching with Compassion for Lifelong Learning and Growth (Harvard Business Review Press, 2019). The book explores both persona...

10 Des 202036min

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson, "Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table" (HarperCollins, 2020)

Leigh Thompson is a Professor of Dispute Resolution and Organizations at the Kellogg School of Management, Northwestern University. An acclaimed researcher, author, and speaker, she has developed seve...

3 Des 202037min

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)

In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases...

27 Nov 202036min

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