Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Today I talked to Eugene Lipov about his new book (co-authored with Jamie Mustard), The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life...

18 Mai 202341min

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Today I talked to Andrew Small about his book No Limits: The Inside Story of China's War with the West (Melville House, 2022). Winston Churchill famously described Russia in 1939 as “a riddle, wrapped...

4 Mai 202327min

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022) Too...

20 Apr 202329min

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Today I talked to Tessa West about her book Jerks at Work: Toxic Coworkers and What to Do About Them (Portfolio, 2022). This conversation explores the seven types of jerks that West has diagnosed: the...

6 Apr 202323min

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Today I talked to Sarah L Kaufman about her book The Art of Grace: On Moving Well Through Life (Norton, 2016). Grace as a word comes from Greek, conveying a sense of giving a favor as a gift or act or...

23 Mar 202324min

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Today I talked to Ayelet Fishbach about her book Get It Done: Surprising Lessons from the Science of Motivation (Little, Brown Spark, 2022) The key to motivating yourself is to change your circumstanc...

9 Mar 202324min

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Today I talked to Jerry Pannone about his new book Survive: Why We Do What We Do (John Hunt, 2022) Abraham Maslow’s Hierarchy of Needs model is famous, but more so the 5-layer model than the 8-layer m...

23 Feb 202324min

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Today I talked to Max Bazerman about his book Complicit: How We Enable the Unethical and How to Stop (Princeton UP, 2022). Remember Saturday Night Live’s satirical TV spot for Ivanka Trump’s perfume, ...

9 Feb 202325min

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