Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Today I talked to Mohammad F. Anwar and Frank Danna about their book Love as a Business Strategy: Resilience, Belonging & Success (Lioncrest, 2021). Rarely will executives leave themselves vulnerable ...

14 Apr 202235min

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Today I talked to Roberta Moore, author of Emotion at Work: Unleashing the Secret Power of Emotional Intelligence (Conscious Choice, 2018). Much like methodologies that focus on a range of personality...

7 Apr 202235min

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you’ve ever completed an annual employee ...

31 Mar 202232min

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Today I talked to Lindsey Pollak about her book Recalculating: Navigate Your Career Through the Changing World of Work (HarperCollins, 2021). How can envy be a positive catalyst for changing your care...

24 Mar 202233min

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Today I talked to Mike Robbins about his new book We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging (Hay House, 2020). COVID-19 has spurred two major issues...

17 Mar 202232min

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Today I talked to Gautham Pallapa about his new book Leading with Empathy: Understanding the Needs of Today's Workforce (John Wiley and Sons, 2021). The World Health Organization’s director-general ha...

10 Mar 202235min

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Today I talked to Daniel H. Pink about his new book The Power of Regret: How Looking Backward Moves Us Forward (Riverhead Books, 2022). After the emotion of love, regret is the second most common emot...

3 Mar 202230min

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Today I talked to Carl Rhodes about his book Woke Capitalism: How Corporate Morality is Sabotaging Democracy (Policy Press, 2021). When Milton Friedman published Capitalism and Freedom in 1962, whose ...

24 Feb 202231min

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