Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Eugene Lipov and Jamie Mustard, "The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life" (BenBella Books, 2023)

Today I talked to Eugene Lipov about his new book (co-authored with Jamie Mustard), The Invisible Machine: The Startling Truth About Trauma and the Scientific Breakthrough That Can Transform Your Life...

18 Mai 202341min

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Andrew Small, "No Limits: The Inside Story of China's War with the West" (Melville House, 2022)

Today I talked to Andrew Small about his book No Limits: The Inside Story of China's War with the West (Melville House, 2022). Winston Churchill famously described Russia in 1939 as “a riddle, wrapped...

4 Mai 202327min

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

M. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)

Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022) Too...

20 Apr 202329min

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Tessa West, "Jerks at Work: Toxic Coworkers and What to Do About Them" (Portfolio, 2022)

Today I talked to Tessa West about her book Jerks at Work: Toxic Coworkers and What to Do About Them (Portfolio, 2022). This conversation explores the seven types of jerks that West has diagnosed: the...

6 Apr 202323min

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Sarah L. Kaufman, "The Art of Grace: On Moving Well Through Life" (Norton, 2015)

Today I talked to Sarah L Kaufman about her book The Art of Grace: On Moving Well Through Life (Norton, 2016). Grace as a word comes from Greek, conveying a sense of giving a favor as a gift or act or...

23 Mar 202324min

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Ayelet Fishbach, "Get It Done: Surprising Lessons from the Science of Motivation" (Little, Brown Spark, 2022)

Today I talked to Ayelet Fishbach about her book Get It Done: Surprising Lessons from the Science of Motivation (Little, Brown Spark, 2022) The key to motivating yourself is to change your circumstanc...

9 Mar 202324min

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Jerry Pannone, "Survive: Why We Do What We Do" (John Hunt, 2022)

Today I talked to Jerry Pannone about his new book Survive: Why We Do What We Do (John Hunt, 2022) Abraham Maslow’s Hierarchy of Needs model is famous, but more so the 5-layer model than the 8-layer m...

23 Feb 202324min

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Max Bazerman, "Complicit: How We Enable the Unethical and How to Stop" (Princeton UP, 2022)

Today I talked to Max Bazerman about his book Complicit: How We Enable the Unethical and How to Stop (Princeton UP, 2022). Remember Saturday Night Live’s satirical TV spot for Ivanka Trump’s perfume, ...

9 Feb 202325min

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