Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Melina Palmer, "What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics" (Mango, 2021)

Today I talked to Melina Palmer about her book What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Mango, 2021) Once you realize that the average person makes 35,000 decisions a day, it makes total sense that habits drive 95% of our behavior. Otherwise, we’d become paralyzed with analysis paralysis in trying to choose what to do next. As Melina Palmer fully recognizes, behavioral economic principles help to unlock the mystery of why people do things that seem so confounding. How could it be, for instance, that giving the gift of two mints with your check in the restaurant can lead to a 14% increase in the average tip for the waiter? Well, gratitude—the principle of reciprocity—weighs in. From the difference between satisfaction and delight to what the peak/end rule can make a small business more prosper if used well, this is both a fun and meaningful episode. Melina Palmer is the founder and CEO of the Brainy Business and hosts the podcast by that same name. She received a Masters in behavior economics from the Chicago School of Professional Psychology, teaches at the Texas A&M Human Behavior Lab, and writes a column for Inc. magazine. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Today I talked to Shameen Prashantham about his book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Wiley, 2021). In a nutshell, the distrust that must ...

17 Feb 202232min

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Today I talked to Martin Wells about his new book No One Playing: The Essence of Mindfulness in Golf and in Life (John Hunt, 2022).  As Martin Wells explains, to imagine you’re in control, on a golf c...

10 Feb 202236min

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Today I talked to Leonard Mdlodinow about his new book Emotional: How Feelings Shape Our Thinking (Pantheon, 2022). "On or around December 1910, human character changed,” Virginia Woolf memorably wrot...

3 Feb 202246min

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Today I talked to Ben M. Bensaou about his new Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA (McGraw Hill, 2021). This episode could have just as easily been called...

27 Jan 202235min

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Today I talked to Minal Bopaiah about her new book Equity: How to Design Organizations Where Everyone Thrives (Berrett-Koehler, 2021). Remember the Marlboro Man? Of course you do, as he symbolizes the...

20 Jan 202234min

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Today I talked to Colleen Ammerman about her new book (co-authored with Boris Groysberg) Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work (HBR Press, 2021). The statistics...

13 Jan 202234min

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021). Almost all the new jobs created in Americ...

6 Jan 202233min

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Today I talked to Nathalie Nahai new book Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page, 2022) David Brooks once joked that in the end the “revolution” promised us by the Baby...

30 Des 202134min

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