Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Shameen Prashantham, "Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups" (Wiley, 2021)

Today I talked to Shameen Prashantham about his book Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Wiley, 2021). In a nutshell, the distrust that must ...

17 Feb 202232min

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Martin Wells, "No One Playing: The Essence of Mindfulness in Golf and in Life" (John Hunt, 2022)

Today I talked to Martin Wells about his new book No One Playing: The Essence of Mindfulness in Golf and in Life (John Hunt, 2022).  As Martin Wells explains, to imagine you’re in control, on a golf c...

10 Feb 202236min

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Leonard Mlodinow, "Emotional: How Feelings Shape Our Thinking" (Pantheon, 2022)

Today I talked to Leonard Mdlodinow about his new book Emotional: How Feelings Shape Our Thinking (Pantheon, 2022). "On or around December 1910, human character changed,” Virginia Woolf memorably wrot...

3 Feb 202246min

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Ben M. Bensaou, "Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA" (McGraw Hill, 2021)

Today I talked to Ben M. Bensaou about his new Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA (McGraw Hill, 2021). This episode could have just as easily been called...

27 Jan 202235min

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Minal Bopaiah, "Equity: How to Design Organizations Where Everyone Thrives" (Berrett-Koehler, 2021)

Today I talked to Minal Bopaiah about her new book Equity: How to Design Organizations Where Everyone Thrives (Berrett-Koehler, 2021). Remember the Marlboro Man? Of course you do, as he symbolizes the...

20 Jan 202234min

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Coleen Ammerman and Boris Groysberg, "Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work" (HBR Press, 2021)

Today I talked to Colleen Ammerman about her new book (co-authored with Boris Groysberg) Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work (HBR Press, 2021). The statistics...

13 Jan 202234min

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Pamela Slim, "The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You" (McGraw Hill, 2021)

Today I talked to Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You (McGraw Hill, 2021). Almost all the new jobs created in Americ...

6 Jan 202233min

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Today I talked to Nathalie Nahai new book Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page, 2022) David Brooks once joked that in the end the “revolution” promised us by the Baby...

30 Des 202134min

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