Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them. Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Episoder(141)

Adam Kahane, "Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together" (Berrett-Koehler, 2021)

Adam Kahane, "Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together" (Berrett-Koehler, 2021)

Today I talked to Adam Kahane about his new book Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together (Berrett-Koehler, 2021). You’re helping South Africa ...

28 Okt 202132min

Sue Unerman, "Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work" (Bloomsbury, 2020)

Sue Unerman, "Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work" (Bloomsbury, 2020)

Today I talked to Sue Unerman about her new book, co-authored with Kathryn Jacob and Mark Edwards,  Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloo...

21 Okt 202132min

Jackie Fast, "Rule Breaker: Rebellious Leadership for the Future of Work" (Kogan Page, 2021)

Jackie Fast, "Rule Breaker: Rebellious Leadership for the Future of Work" (Kogan Page, 2021)

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it’s t...

14 Okt 202134min

Soo Bong Peer, "The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment" (Career Press, 2021)

Soo Bong Peer, "The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment" (Career Press, 2021)

Today I talked to Soo Bong Peer about her new book The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment (Career Press, 2021) In 1967, bans on interracial marriage...

7 Okt 202132min

Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)

Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)

Today I talked to Martin Reeves and Jack Fuller about their new book The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future (Harvard Business Review Press, 2021).  Since the ...

30 Sep 202134min

Maya Hu-Chan, "Saving Face: How to Preserve Dignity and Build Trust" (Berrett-Koehler, 2020)

Maya Hu-Chan, "Saving Face: How to Preserve Dignity and Build Trust" (Berrett-Koehler, 2020)

Today I talked to Maya Hu-Chan about her new book Saving Face: How to Preserve Dignity and Build Trust (Berrett-Koehler Publishers, 2020) There are so many sayings that involve the face, but perhaps n...

23 Sep 202135min

Eileen McDargh, "Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters" (Berrett-Koehler, 2020)

Eileen McDargh, "Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters" (Berrett-Koehler, 2020)

Today I talked to Eileen McDargh about her new book Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters (Berrett-Koehler, 2020). What’s another way to frame both...

9 Sep 202133min

Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)

Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)

Today I talked to Angelica Malin about her new book She Made It: The Toolkit for Female Founders in the Digital Age (Kogan Page, 2021). Female entrepreneurs don’t tend to receive the same funding assi...

9 Sep 202132min

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