Correcting misperceptions about vaping with Katie East

In this episode, Dr Tsen Vei Lim talks to Dr Katie East, an Associate Professor in Public Health within the Department of Primary Care and Public Health at Brighton and Sussex Medical School in the UK. The interview covers her and her co-authors research report on a randomised online experiment evaluating the impact of vaping fact films on vaping harm perceptions among UK young adults, as well as discussing the broader misconceptions around vaping and the importance of expert-led health messaging.

· How vapes differ from conventional tobacco smoking [1:31]

· Some misconceptions around vaping [02:07]

· What do people know about nicotine? [03:20]

· The vaping fact films and addressing the common myths around vaping [04:20]

· The key findings of the study [06:06]

· The importance of expert messaging in correcting perceptions on vaping [07:27]

· Where can we find the vaping fact films? [08:22]

· How can we combat misconceptions in vaping? [09:30]

· Whether governments have a role in addressing vaping misconceptions [10:52]

· The strategies to help people quit smoking that include vapes [12:13]

· The evidence on these strategies [13:10]

· How the collaborators found the experience in creating the videos [14:14]

About Tsen Vei Lim: Tsen Vei is an academic fellow supported by the Society for the Study of Addiction, currently based at the Department of Psychiatry at the University of Cambridge. His research integrates computational modelling, experimental psychology, and neuroimaging to understand the neuropsychological basis of addictive behaviours. He holds a PhD in Psychiatry from the University of Cambridge (UK) and a BSc in Psychology from the University of Bath (UK).

About Katie East: Katie is an Associate Professor in Public Health within the Department of Primary Care and Public Health at Brighton and Sussex Medical School. She also has a visiting appointment at King's College London (KCL), where she recently completed her SSA Fellowship on the topic of vaping harm perceptions. In 2024, she was awarded the SSA's Fred Yates Prize for significant contributions to work in the field of addiction. Her research focuses on nicotine and tobacco product use, perceptions, and policies.

The authors have no conflicts of interest to disclose.

Original article: Evaluating the impact of vaping facts films on vaping harm perceptions among young adults in the UK: A randomized on-line experiment - https://doi.org/10.1111/add.70119

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