The Futur with Chris Do30 Aug 2025

Future-Proof Your Marketing Strategy w/ Allan Dib | Ep 376

In this episode, Chris Do reunites with Allan Dib, bestselling author of The One Page Marketing Plan and Lean Marketing, to break down timeless marketing truths in a noisy AI-driven world. Using his playful “wedding episode” framework—something old, something new, something borrowed, something blue—Allan shares why fundamentals never go out of style, how AI is an Iron Man suit (not a replacement), why creativity and identity are the ultimate differentiators, and how to use simple human touches to cut through digital clutter. They explore the real challenges creators face today: obscurity vs. theft, average messaging vs. standout authenticity, and why giving away your best ideas often creates the greatest opportunities. Along the way, Allan introduces lean marketing principles, the barbell strategy, and the concept of “positive externalities” that make your marketing valuable—even to those who never buy. Timestamps: (00:00) Intro & The Wedding Episode Setup (01:19) Something Old — Fundamentals in an AI-Obsessed World (04:42) AI as the Iron Man Suit (10:10) Composer vs. Conductor: The Creative Advantage (11:44) Obscurity vs. Theft in the Creator Economy (13:52) Give Away 99% of Your Best Stuff (15:31) Standing Out: Analog & Pattern Interrupts (19:19) Marketing That Creates Positive Externalities (21:32) Brandwidth: Why 47 Minutes Builds Trust (23:19) Something Borrowed — The Barbell Strategy (44:44) Something Blue — Future-Proofing Your Marketing Check out today’s guest, Allan Dib: Website: https://successwise.com/ The One Page Marketing Plan: https://www.amazon.com/dp/1941142990 Lean Marketing: https://www.amazon.com/dp/0648780745 LinkedIn: https://www.linkedin.com/in/allandib/ Twitter/X: https://x.com/allandib Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop LinkedIn: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter/X: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere YouTube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter/X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(437)

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Inside the Future of AI Creativity w/ Don Allen Stevenson III | Ep 402

In this episode, Chris Do sits down with futurist and creative AI researcher Don Allen Stevenson III for a wide-ranging conversation on emerging technology, spatial computing, and how subjective reali...

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29 Nov 20251h 7min

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27 Nov 20251h 32min

Rethinking Creativity in the Age of AI w/ Jodie Cook | Ep 400

In this episode, Chris Do and Jodie Cook explore how creatives should approach AI, balancing curiosity with the fear many still hold. They examine how AI reshapes workflows, speeds up production, and ...

22 Nov 20251h 24min

Unlocking Your Higher Self w/ Jay Brown | Ep 399

In this episode, Chris Do sits down with Jay Brown for a deep and expansive conversation about identity, spirituality, and the pursuit of purpose. Jay shares his journey from growing up between the Ph...

20 Nov 20251h 23min

What Grief Teaches Us About Love w/ Jule Kim | Ep 398

In this episode, Chris Do sits down with coach and creator Jule Kim for a powerful and emotional discussion on grief, loss, and healing. Jule opens up about losing her brother unexpectedly and how it ...

15 Nov 20251h 28min

The Business of Creative Leadership w/ Geoff Cook | Ep 397

In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY,...

13 Nov 20251h 9min