Ep.9 Far from Ordinary - Nicola Kilner's $2.2 Billion Dollar Story

Ep.9 Far from Ordinary - Nicola Kilner's $2.2 Billion Dollar Story

*Trigger Warning*

Nicola Kilner is the co-founder and CEO of DECIEM, ‘the abnormal beauty company’ and hub of science-backed beauty brands that pave the future for skincare. Part of the DECIEM family ‘The Ordinary’ has taken the skincare world by storm, providing an evolving collection of clinical technologies and treatments at drugstore prices. In just 9 years DECIEM has completely revolutionised the beauty industry, its long-term mission to curate brands that educate and inform consumers about products best for their skin.


Starting her career as a sponsored beauty buyer for Boots, Nicola is not short of corporate beauty exposure. As a CEO Nicola has navigated $2.2 billion-dollar sale to Estée Lauder, achieving nearly £500m in annual sales and in 2021 she made the Forbes 40 Under 40 list. She is also, much to my delight and surprise, one of my investors at TALA.


In our heartfelt conversation Nicola and I discuss the extraordinary growth of DECIEM, her personal successes as a CEO and friendship with co-founder Brandon Truaxe who tragically passed in 2019. Today, with one product being reported to be sold every second, I delve into Nicola’s story of success, heartbreak, and phenomenal business growth.


Topics:

• Early career and sponsorship from Boots

• Building 10 brands at once and the fun of being a start-up

• Co-founding and Nicola’s close relationship with Brandon

• Brandon’s public mental health decline

• Taking on new responsibilities: becoming a mother and becoming sole CEO

• Phenomenal growth during COVID-19

• Building an inclusive company, women in the workplace, flexible and remote working

Hosted on Acast. See acast.com/privacy for more information.

Episoder(204)

The Ultimate Guide to PCOS: Reversing Your Symptoms, Diet Changes & Medication with Dr Hazel Wallace

The Ultimate Guide to PCOS: Reversing Your Symptoms, Diet Changes & Medication with Dr Hazel Wallace

In today’s episode, we’re digging into a topic that impacts millions of women, but still isn’t widely understood: Polycystic Ovary Syndrome or PCOS. It’s a personal one for me, as I’ve had PCOS for ov...

21 Jul 20251h 6min

Emma Grede: How To Stop Playing Small and Start Making Sh*t Happen

Emma Grede: How To Stop Playing Small and Start Making Sh*t Happen

When I started this podcast, I wrote a list of my dream guests. It was almost like a podcast vision board. And today’s guest, was the first name I wrote down. Emma Grede is the Co-founder of Good Amer...

14 Jul 20251h 5min

Why You Shouldn't Always Trust Your Gut Instinct

Why You Shouldn't Always Trust Your Gut Instinct

Today’s bonus episode is all about the heart vs head dilemma, how do you know when to trust your gut and when to step back and stick to the facts?It’s a theme that came up in our Monday episode with A...

10 Jul 202517min

How To Design Your Life One Powerful Decision at a Time with Adrienne Adhami

How To Design Your Life One Powerful Decision at a Time with Adrienne Adhami

In this episode, we’re talking about how to make life-changing decisions that are right for you, in a world where we’re faced with endless choice, people pleasing & thousands of opinions.As always, I’...

7 Jul 202554min

Ozempic, UPFs & The Problem With Diet Shortcuts with Rhiannon Lambert

Ozempic, UPFs & The Problem With Diet Shortcuts with Rhiannon Lambert

Most of us grew up surrounded by a whirlwind of food rules. From diet culture telling us to cut carbs and count every calorie, to wellness trends convincing us that only green juices and almond flour ...

30 Jun 20251h 9min

Catch up friends: Why has the substance fallen out of our friendships?

Catch up friends: Why has the substance fallen out of our friendships?

Today is another bonus episode, and this week it’s another chat about an article that really got me thinking, so we’re diving deep into friendships!You can read the article by Anya Meyerowitz: https:/...

26 Jun 202523min

"I lost my sense of smell": Jo Malone CBE on The Secret To Building (& Re-Building) Your Dreams

"I lost my sense of smell": Jo Malone CBE on The Secret To Building (& Re-Building) Your Dreams

Jo Malone CBE has long been high up on my dream guests list for this podcast. Not only because she's built two incredible global brands but she's also faced more than your average person's challenges ...

23 Jun 202556min

The Reality Of Sexism in 2025 And What We Can Do About It With Laura Bates

The Reality Of Sexism in 2025 And What We Can Do About It With Laura Bates

This episode is everything you need for when a man tries to tell you that sexism no longer exists. We really into the reality modern misogyny, including the rise of incel culture, the influence of alg...

16 Jun 20251h

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
rss-markedspuls-2
lederpodden
liberal-halvtime
rss-pa-konto
rss-investering-gjort-enkelt