Indie Brand Builder: how to build a successful business online1 Mar 2016

04: How to Manufacture your Products in China with Sam Miller of the East Asia Co.

Sam Miller first moved to Shanghai in the early 90’s to teach at the university there. He then went on to manage the office of a major American home textiles company. He has since worked in the ceramics, gifts and furniture industries offering his experience in sourcing, product development, management and logistics. He currently works with a variety of small business to teach them how to manufacture products in China and help them secure and manage their manufacturing relationships. He blogs frequently about the topic of how to manufacture products in China on his website www.theeastasiaco.com

Why should you manufacture products in China?

I love the idea of purchasing products that are made here in North America, and if your products and business model allow you to do that, there are some big advantages from both a branding and logistics perspective. But the reality is, most of us will not purchase products unless they also meet our price expectations - and price expectations today are largely determined by global markets.

I'm not going to get it into the political and moral implications of outsourcing your products to a country like China. But I will say that depending on your product category, and your competitive set, it may be your only choice to have your products manufactured in a cost-competitive manner. I asked Sam about this and he describes how many products can no longer be manufactured cost-effectively in North America because most of the infrastructure and expertise has moved overseas, where labor is much cheaper.

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Episoder(21)

22: How to develop a hardware product - even if you have no engineering experience.

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21: The Financial Formulas For Scaling a Consumer Product Business

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20: What is a Tech Pack and why do you need one? With technical fashion designer Belinda Jacobs.

So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale manufacturing and you’re speaking with factories that are halfway around the world...

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19: Behind the Scenes: What It’s Like to Appear on Shark Tank / Dragons Den

Thinking of auditioning your business to appear on a show like Shark Tank or Dragons Den? In this episode, I cover SoYoung's experience from the audition to taping to the deal itself.

23 Mar 201818min

18: A 9-Step Hiring Process for Small Business

Hiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up new opportunities for growth, while ...

4 Mar 201814min

17: From the basement to an 8-figure exit: the Mabel’s Labels Story with Julie Ellis.

Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and her three partners Julie Cole, Cynthia Esp and Tricia Mumby decided th...

18 Jan 201720min

16: How to Grow your Global Distribution Channel

Want to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time to grow your global distribution channel. Finding distributors for your products in ...

13 Nov 201613min

15: How indie consumer brands can best manage Amazon with Joseph Hansen of the Prosper Show

Over the last seven years, Joseph Hanson has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts,...

6 Okt 201631min