Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

On today’s solo episode I’m reflecting on year two of building Arrae — the pivotal stage where everything starts to shift. I dive into what it really looks like to scale beyond $1M in revenue: how our team structure evolved, the importance of hiring specialists, and the lessons we learned (sometimes the hard way) around operations and fundraising. I’m also sharing insights on building strategic partnerships, navigating omnichannel growth, and the non-negotiables I’ve set to protect my personal life while running a fast-growing brand. Enjoy!


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To learn more about Arrae, click HERE.

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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Episoder(324)

Taylor Frankel, Co-Founder of NUDESTIX: Entrepreneurship and Product Development Tips, Balancing Social Media, Influencer Partnerships and Organic Community Building, and More

Taylor Frankel, Co-Founder of NUDESTIX: Entrepreneurship and Product Development Tips, Balancing Social Media, Influencer Partnerships and Organic Community Building, and More

On today’s episode I’m chatting with co-founder of vegan makeup brand, NUDESTIX, Taylor Frankel. NUDESTIX is a cruelty-free vegan makeup brand that enhances natural beauty for a fresh-faced, less-is-more look. I’ve been a fan of the brand for years so I am excited to welcome Taylor to share her journey on entrepreneurship and how she built the brand. We also spill the tea on how to succeed in a niche market, product development tips, product launching, balancing social media, influencer partnerships, organic community building, and so much more.  To check out Today’s hot tip, Nudies All Over Face Color, click HERE. To learn more about NUDESTIX, click HERE.  To connect with Taylor, click HERE.  To connect with Siff, click HERE. To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Mai 202253min

Devin Brugman, Co-Founder of Monday Swimwear: Turning $30k Into an Iconic Swimwear Brand, Finding Work-Life Balance, Wellness & Fitness Tips and More.

Devin Brugman, Co-Founder of Monday Swimwear: Turning $30k Into an Iconic Swimwear Brand, Finding Work-Life Balance, Wellness & Fitness Tips and More.

On today’s episode, I’m chatting with the co-founder of swimwear brand, Monday Swimwear, Devin Brugman. Monday Swimwear is iconically known for their bikini designs that ‘have it all’. Spending most of their lives living in a bikini, founders Natasha and Devin noticed a gap in the market that made it difficult to find bikinis that checked all the boxes - especially when it came to sizing. Monday Swimwear made it their mission to create high quality and durable designs that did not compromise fit, style, or sizing - and have successfully done so. Devin spills all the tea on how the vision of Monday Swimwear came to life. We also talk on bootstrapping and how she turned $30K into what Monday Swimwear is today, finding a compatible business partner, finding work-life balance, stress management, wellness and fitness tips, and so much more.  To check out Today’s hot tip, Huberman Lab Podcast, click HERE. To learn more about Monday Swimwear, click HERE.  To connect with Devin, click HERE.  To connect with Siff, click HERE. To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Mai 202259min

Lindsey Carter, Founder Of Set Active: Building Brand Community, Effective Influencer Marketing, Balancing Entrepreneurship With Motherhood, and More.

Lindsey Carter, Founder Of Set Active: Building Brand Community, Effective Influencer Marketing, Balancing Entrepreneurship With Motherhood, and More.

On today’s episode I’m chatting with founder of Set Active, Lindsey Carter. Lindsey launched the athleisure brand in 2017. With their sleek and elevated essentials sets and ‘community first’ brand philosophy, Set had established a cult following among activewear and lifestyle users. Lindsey has come on today to share all the tea on what it means to be an entrepreneur. We talk on how she built community within her brand, the behind-the-scenes of starting as an entrepreneur, influencer marketing, brand strategy, productivity tips, and so much more.     To learn more about Set Active click HERE.  To connect with Lindsey, click HERE.  To connect with Siff, click HERE. To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Mai 202251min

​​Carly Stein, Founder Of Beekeeper’s Naturals: Healing Properties of Bee Products, What To Look For In Bee Products, Colony Collapse And Its Implications on Humans, and More.

​​Carly Stein, Founder Of Beekeeper’s Naturals: Healing Properties of Bee Products, What To Look For In Bee Products, Colony Collapse And Its Implications on Humans, and More.

On today’s episode I’m chatting with the founder of Beekeeper’s Naturals, Carly Stein. Beekeeper’s Naturals is a clean medicine company that is re-inventing the medicine cabinet with bee products that provide effective, clean, and sustainable remedies. Carly was first introduced to the healing properties of bee products while studying abroad in Europe battling on-and-off tonsillitis. Carly formulated what became her staple natural remedy to combat tonsillitis, and soon led to a full-fledged dive into beekeeping. Carly shares the truth behind natural medicine, a 101 guide on the healing properties and benefits of bee products, colony collapse, what we can do to save the bees, and so much more. 
If you haven't already, don't forget to enter my giveaway for my journaling worksheet. All you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com. 
To get today’s hot tip, Rapid Response Detox Masque, click HERE.  To learn more about Beekeeper's Naturals, click HERE.  To connect with Carly, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.   Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Apr 20221h 1min

Dr. Daniel Barrett, Plastic Surgeon & Breast Expert: Myths On Breast Reduction, Celebrity Surgeries, Current Trends, Fat Transfer vs. Implants and More

Dr. Daniel Barrett, Plastic Surgeon & Breast Expert: Myths On Breast Reduction, Celebrity Surgeries, Current Trends, Fat Transfer vs. Implants and More

On today’s episode I’m chatting with Dr. Daniel Barrett, who is known as The Natural Plastic Surgeon. Dr. Daniel Barrett performed my breast reduction surgery and is joining us Today to share more information and background on the procedure. Dr. Daniel Barrett talks myths on breast reduction surgery, different procedural methods and which ones you should look out for, preventing and healing scarring, how to find the perfect size, the effects on breastfeeding, armpit liposuction, celebrity surgeries, and so much more.   If you haven't already, don't forget to enter my giveaway for my journaling worksheet. All you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.   To get today’s hot tip, Prime Skin by Gee Beauty, click HERE. To learn more about Dr. Daniel Barrett, click HERE.  To connect with Dr. Daniel Barrett, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.      Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Apr 202231min

Demi Marchese, Founder of 12th Tribe: From Styling Coachella Outfits Out Of Her Apartment to Founding a Multimillion Dollar Fashion Brand, Building Community, Bootstrapping Tips, and More

Demi Marchese, Founder of 12th Tribe: From Styling Coachella Outfits Out Of Her Apartment to Founding a Multimillion Dollar Fashion Brand, Building Community, Bootstrapping Tips, and More

On today’s episode I’m chatting with the founder of boutique fashion brand 12th Tribe, Demi Marchese. 12th Tribe is an online boutique of unique pieces that merges fashion inspo found from travels with California lifestyle. Demi started her fashion career by selling vintage Levi’s, tees, and jewellery online. What started as a fun side project to fuel her passion, later became her empire. Demi talks about how she started her business, how she found herself styling people for Coachella, building a community from a small following, how mindset progressed her career, bootstrapping tips to grow your company, hiring tips, and so much more. If you haven't already, don't forget to enter my giveaway for my journaling worksheet. All you need to do is write a review for the show and send a screenshot of the review to siffat.h91@gmail.com.   To get today’s hot tip, pick-up some frozen blueberries at your local grocery store! To watch Why 30 is not the new 20 Ted Talk by Meg Jay, click HERE. To learn more about 12th Tribe, click HERE.  To connect with Demi, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.      Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Apr 20221h

Whitney Port, Founder & Reality TV Star: Life After Reality TV, Dealing with Loss, Founding a Business and More

Whitney Port, Founder & Reality TV Star: Life After Reality TV, Dealing with Loss, Founding a Business and More

On today’s episode I’m chatting with founder of COZeCO and reality TV star, Whitney Port. If you grew up on reality TV, you’ve seen her on your screen, whether it was The Hills, or The Hills spinoff, The City. Whitney takes us along the ride on how it all started, life after reality TV, dealing with loss, how she’s learned to evolve and craft her career path, founding a business, and so much more.   To get today’s hot tip, aka my bone broth recipe: Use 1 cup of bone broth, half a lemon, and organic sriracha.  To learn more about COZeCo, click HERE.  To connect with Whitney, click HERE.  To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Apr 202241min

Everything You Need To Know About Breast Reduction: My Experience, How I Found My Surgeon, Post Surgery Care and More

Everything You Need To Know About Breast Reduction: My Experience, How I Found My Surgeon, Post Surgery Care and More

On today’s episode I’m chatting about all things breast reduction. Breast reduction surgery has been something I’ve wanted to do for a while and something I struggled with prior to my surgery was finding information on breast reduction procedures. So, today I will be spilling all the tea on everything you need to know about breast reduction, from my experience pre and post surgery, how I found my surgeon, recovery, and more.   To connect with Siff, click HERE.  To learn more about Arrae, click HERE.   To learn more about Icing & Glitter, click HERE.    To get Beekeeper's Naturals Throat Spray, click HERE.  To get Beekeeper's Naturals B. Biome Probiotics, click HERE.  To get Arrae Bloat, click HERE.      Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Mar 202236min

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