Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

On today’s solo episode I’m reflecting on year two of building Arrae — the pivotal stage where everything starts to shift. I dive into what it really looks like to scale beyond $1M in revenue: how our team structure evolved, the importance of hiring specialists, and the lessons we learned (sometimes the hard way) around operations and fundraising. I’m also sharing insights on building strategic partnerships, navigating omnichannel growth, and the non-negotiables I’ve set to protect my personal life while running a fast-growing brand. Enjoy!


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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Episoder(324)

Wednesday Martin, New York Times Best Selling Author and Cultural Critic: How Studies Show Non-Monogamy as a Normal Part of Female Sexual Behaviour, How Agriculture Dictates and Seals The Fate of Women, and Breaking The Libido Gap Between Women and Men

Wednesday Martin, New York Times Best Selling Author and Cultural Critic: How Studies Show Non-Monogamy as a Normal Part of Female Sexual Behaviour, How Agriculture Dictates and Seals The Fate of Women, and Breaking The Libido Gap Between Women and Men

On today’s episode I’m chatting with Wednesday Martin, a brilliant cultural critic and a New York Times Best Selling Author of one of my favourite books to recommend, ‘Untrue’. I am so excited to have her on the show today, Wednesday has played such a big role with my learnings around female sexuality and monogamy. Wednesday explores and takes us through all her findings on female sexuality, why monogamy is put on a pedestal, the evolution of agriculture and it’s effect on female sexuality and monogamous partnerships, and why the plow is the worst invention to ever happen for women. To learn more about Wednesday Martin click HERE.  To connect with Wednesday click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Mai 20211h 11min

Heather Andersen, Founder of New York Pilates and Master Pilates Instructor: How Working in Pilates Taught Her Body Alignment in Ballet, Using Pilates To Enhance and Elevate Your Workouts, and Transforming New York Pilates During a Pandemic

Heather Andersen, Founder of New York Pilates and Master Pilates Instructor: How Working in Pilates Taught Her Body Alignment in Ballet, Using Pilates To Enhance and Elevate Your Workouts, and Transforming New York Pilates During a Pandemic

On today’s episode I’m chatting with Heather Andersen, Founder of New York Pilates and Master Pilates Instructor. New York Pilates provides a unique pilates class experience and is definitely a hotspot in New York with its cult following. Heather provides insightful knowledge and shares how she entered the world of pilates as a pre-professional ballet dancer, why pilates is more effective than a high intensity workout, gaining muscle to burn more fat and the fat burn zone, the benefits of training your body to strengthen the pelvic floor, and taking Pilates to the online world. To learn more about New York Pilates, click HERE. To connect with Heather click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Mai 202148min

Larry Weiss, Co-Founder and Chief Scientific Officer and Emma Taylor, Chief Medical Officer of Symbiome: On The Importance and Connection Between Gut Health and Skin, How Their Products Impact Lifestyle Behaviour, and All About Probiotics

Larry Weiss, Co-Founder and Chief Scientific Officer and Emma Taylor, Chief Medical Officer of Symbiome: On The Importance and Connection Between Gut Health and Skin, How Their Products Impact Lifestyle Behaviour, and All About Probiotics

On today’s episode I’m chatting with Larry Weiss, Co-Founder and Chief Scientific Officer, along with Emma Taylor, Chief Medical Officer, behind the Microbiome Skin Care Brand Symbiome. Symbiome was founded by Larry and Vicky to create better skin care focused on efficacy and health. Symbiome is a clean skin care brand that uses deep Microbiome research to restore health, balance and resilience for not only the skin, but for overall health. Larry and Emma are extremely brilliant and share their educated knowledge on the connection between our biology and our skin health, how they have perfected the efficacy of their products with less and clean ingredients, foods we should avoid to keep our skin in tip-top shape, and how to correct skin conditions by adding probiotics to your diet. To learn more about Symbiome, click HERE. To connect with Larry click HERE. To connect with Emma click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Mai 202148min

Aida Bicaj, Top Facialist and Skin Care Expert: On Chasing Her Passion for Skin Care, How Biologique Recherché Gained a Cult Following, Her Secrets On How To Get The Perfect Skin Care, and Three Mistakes You’re Doing in Your Skin Care Routine

Aida Bicaj, Top Facialist and Skin Care Expert: On Chasing Her Passion for Skin Care, How Biologique Recherché Gained a Cult Following, Her Secrets On How To Get The Perfect Skin Care, and Three Mistakes You’re Doing in Your Skin Care Routine

On today’s episode I’m chatting with Aida Bicaj, Spa Boutique owner, and Celebrity skin care expert. Aida tells us everything you didn’t think you need to know about skin care. Yes, we even talk about how screen time is ruining your skin. Aida shares her journey to skin care with us, why her facials are the talk of the town, using lymphatic massages to detox the body and the cure to mask acne (because we all know the struggle). To learn more about Aida Bicaj SkinCare, click HERE. To connect with Aida click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Mai 202143min

Cass Dimicco, Co-Founder of Aureum: Starting a Business With Your Life Partner, Tips on How to Live the Best of Both Worlds as an Influencer and Entrepreneur, Finding Balance in Love and Business and Getting Your Products on Celebrity Radar

Cass Dimicco, Co-Founder of Aureum: Starting a Business With Your Life Partner, Tips on How to Live the Best of Both Worlds as an Influencer and Entrepreneur, Finding Balance in Love and Business and Getting Your Products on Celebrity Radar

On today’s episode I’m chatting with Cass Dimicco co-founder of luxury everyday jewelry brand Aureum. I feel like I can relate so much to Cass as a co-founder since we both are running a business with our life partner. We spill all the tea on the pros and cons of mixing business and pleasure and Cass shares setting boundaries, keeping the passion for fashion alive and raising money for your brand without outside funding. To learn more about Aureum, click HERE. To connect with Cass click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Apr 202152min

Sasha Plavsic, Founder of Ilia Beauty: Misconceptions and Myths of Clean Beauty, The Importance of Transparency in The Industry, Making Clean Beauty Functional, and Letting Go Of Ego

Sasha Plavsic, Founder of Ilia Beauty: Misconceptions and Myths of Clean Beauty, The Importance of Transparency in The Industry, Making Clean Beauty Functional, and Letting Go Of Ego

On today’s episode I’m chatting with Sasha Plavsic founder and former CEO of clean beauty brand Ilia Beauty. Sasha gives us all the science behind clean beauty with skin deep transparency, we’re talking percentages! Sasha gives us the run down on creating the perfect combination of clean and functional beauty that we are all obsessed with and shares personal experiences on burnout, loss, and letting go of the ego. To learn more about Ilia Beauty , click HERE.  To connect with Sasha click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Apr 202147min

Laney Crowell, Founder of Saie Beauty: How an Industry Veteran becomes a Brand Founder, Launching a Business During a Pandemic, Resilience through Rejection, Raising Money and All Things Clean Beauty

Laney Crowell, Founder of Saie Beauty: How an Industry Veteran becomes a Brand Founder, Launching a Business During a Pandemic, Resilience through Rejection, Raising Money and All Things Clean Beauty

On today’s episode I’m chatting with Laney Crowell, Founder and CEO of Saie Beauty, a clean beauty brand that focuses on transparency, quality and conscious sourcing. Laney talks about how exploring the world of wellness opened her eyes into how the beauty world and the wellness world as not too far in between. This episode is all about entrepreneurship and what it’s like opening up a business, busting the myth of the overnight success, and has loads of tips for budding entrepreneurs. To learn more about Saie Beauty, click HERE. To connect with Laney click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Apr 202149min

Dr. Kelcie Harris,  Naturopathic Physician: MD vs. Naturopathic Doctor, Homeopathy, Immune Support Supplements, Sleep Tips & Supplements, Intermittent Fasting for Women, Workouts & Hormone Health, Stress Management, and PCOS

Dr. Kelcie Harris, Naturopathic Physician: MD vs. Naturopathic Doctor, Homeopathy, Immune Support Supplements, Sleep Tips & Supplements, Intermittent Fasting for Women, Workouts & Hormone Health, Stress Management, and PCOS

On today's episode I'm chatting with Dr. Kelcie Harris, licensed naturopathic physician and the co-founder of Terrain Natural Medicine. This conversation is full of information about the holistic approach to feeling your best. From the immune system to workouts and diet and hormone health, we go over it all! To learn more about Kelcie, click HERE.  To connect with Kelcie click HERE. To book a consultation with Kelcie, click HERE. To connect with Siff, click HERE. To learn more about Arrae, click HERE. To learn more about Icing & Glitter, click HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Mar 202147min

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