Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

Year Two of Building Arrae: Scaling Systems, Strategic Hiring, Fundraising Lessons & More

On today’s solo episode I’m reflecting on year two of building Arrae — the pivotal stage where everything starts to shift. I dive into what it really looks like to scale beyond $1M in revenue: how our team structure evolved, the importance of hiring specialists, and the lessons we learned (sometimes the hard way) around operations and fundraising. I’m also sharing insights on building strategic partnerships, navigating omnichannel growth, and the non-negotiables I’ve set to protect my personal life while running a fast-growing brand. Enjoy!


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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Episoder(324)

Andy Mant, Light Educator & Founder of BluBlox Glasses: Impact of Blue Light On Sleep Cycle, Blue Light & Weight Gain, Ditching Sunglasses, Circadian Rhythm and Hacking Winter

Andy Mant, Light Educator & Founder of BluBlox Glasses: Impact of Blue Light On Sleep Cycle, Blue Light & Weight Gain, Ditching Sunglasses, Circadian Rhythm and Hacking Winter

Today I’m chatting with Andy Mant who’s a light educator and Founder of BluBlox glasses. BluBlox is one of the top brands for blue light blocking glasses, it effectively blocks all the UV rays which disrupt sleep (yes, this goes beyond just blue rays).  Andy and I discuss all things light. We chat about how to fix our circadian rhythm, how to optimize sun exposure, why sunglasses aren’t great for us, and the correlation between blue light and weight gain. This is an incredibly insightful episode and will show us how this light plays such an important role in our overall wellbeing. To connect with Andy, click HERE To learn more about BLUBlox Glasses, click HERE To connect with Siff, click HERE To learn more about Arrae, click HERE To learn more about Icing & Glitter, click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Jun 20201h 11min

Dr. Frank Lipman, Leading Functional Medicine Doctor: Functional vs. Western Medicine, Leading Causes of Leaky Gut, 5 R Method, Anti-Microbial Herbs, Healing Foods, Intermittent Fasting and Recommended Supplements for Women

Dr. Frank Lipman, Leading Functional Medicine Doctor: Functional vs. Western Medicine, Leading Causes of Leaky Gut, 5 R Method, Anti-Microbial Herbs, Healing Foods, Intermittent Fasting and Recommended Supplements for Women

On today’s episode, I’m chatting with Dr. Frank Lipman, one of the world’s leading functional medicine doctors. After his training as an MD in South Africa, Dr. Lipman worked at clinics in the bush and got familiar with traditional healing modalities. After experiencing both Western and traditional medicine, he decided to combine the two in his own practice, something he calls “Good Medicine”. I chat with Dr. Lipman about the difference between Western medicine and his functional approach, the importance of gut health, tips for a healthy diet, supplements he recommends, intermittent fasting, the true impact of sugar on the body and so much more. To connect with Dr. Frank Lipman, click HERE To learn more about Dr. Frank Lipman, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Jun 202039min

A Note on Anti-Racism

A Note on Anti-Racism

This is my first solo episode, but one I felt compelled to do as it’s my responsibility to use this platform to speak out. RESOURCES MENTIONED White Fragility by Robin DiAngelo Black Feminist Thought by Patricia Hill Collins Me And White Supremacy by Layla F. Saad How To Be An Anti-Racist by Ibram X. Kendi The Fire Next Time by James Baldwin  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Jun 20209min

Dr. Adam Kolker, Double-Board Certified Plastic Surgeon: Breast Implants & Augmentation, Fat Grafting, Consulting on Sizes, Breast Reduction, Mommy Makeover, Common Mistakes In Plastic Surgery, and Red Flags When Looking For A Plastic Surgeon

Dr. Adam Kolker, Double-Board Certified Plastic Surgeon: Breast Implants & Augmentation, Fat Grafting, Consulting on Sizes, Breast Reduction, Mommy Makeover, Common Mistakes In Plastic Surgery, and Red Flags When Looking For A Plastic Surgeon

On today’s episode, I’m chatting with Dr. Adam Kolker, Harvard trained, double-board certified plastic surgeon and an expert on breasts. Naturally, we talk about the A to Z of boobs, from implants and augmentation to reductions, lifts and mommy makeovers. We also get into the nitty-gritty of surgery and discuss recovery and risks. Dr. Kolker is a true expert and you will learn loads from this episode. To connect with Dr. Adam Kolker, click HERE To learn more about Dr. Adam Kolker’s practice, click HERE To connect with Siff click HERE To learn more about Icing & Glitter, click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Mai 202046min

Nicole Wegman, Founder of Ring Concierge: The 4 Cs, Diamond Price Variations, How To Tell If You’re Being Ripped Off, Ethics of Diamond Sourcing, Tiffany’s diamonds, Getting Your Money’s Worth, Under 10K Line, and Ring Recommendations.

Nicole Wegman, Founder of Ring Concierge: The 4 Cs, Diamond Price Variations, How To Tell If You’re Being Ripped Off, Ethics of Diamond Sourcing, Tiffany’s diamonds, Getting Your Money’s Worth, Under 10K Line, and Ring Recommendations.

On today’s episode, I’m chatting with Nicole Wengman, Founder of the very popular jewelry brand, Ring Concierge. If you don’t already know about them, go check out their Instagram which is populated with pictures of the most stunning engagement rings you’ll ever see. Ring Concierge is known for its stunning range of jewelry and their seamless shopping experience. I wanted to de-mystify the world of diamonds. There just isn’t a lot of clear cut information about diamonds and often, the engagement ring hunting process can be complicated. So on today’s episode, we get into the nitty gritty. Nicole answers questions like is a Tiffany’s diamond a grade above everything else? What should you really look for when shopping for diamonds? What kind of ring should you get if you want a champagne lifestyle on a beer budget? This is a conversation you should also share with your significant other if you’re thinking of getting engaged soon because it clears up a lot of questions everyone has about jewelry. To connect with Ring Concierge, click HERE To learn more about Ring Concierge, click HERE To shop The Vow, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Apr 202032min

Carrie Gross, Co-Founder & CEO of Dr. Dennis Gross Skincare: Why Dr. Dennis Gross Peel Pads Are A Cult Favourite, How To Exfoliate With Acids, Impact of Stress on Skin, Niacinamide, and Preventative vs. Corrective Skincare

Carrie Gross, Co-Founder & CEO of Dr. Dennis Gross Skincare: Why Dr. Dennis Gross Peel Pads Are A Cult Favourite, How To Exfoliate With Acids, Impact of Stress on Skin, Niacinamide, and Preventative vs. Corrective Skincare

Today, I’m chatting with Carrie Gross, CEO & Co-Founder of Dr. Dennis Gross Skincare, one of my favourite skincare brands in the world. We chat about how the brand started, and how the cult favourite peel pads are so gentle and effective. We also discuss the impact of stress on skin, their new must-have skincare line, and so much more. To connect with Carrie, click HERE To learn more about Dr. Dennis Gross Skincare, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE PRODUCTS MENTIONED Dr. Dennis Gross Peel Pads Dr. Dennis Gross Retinol Serum Dr. Dennis Gross Retinol Eye Serum Dr. Dennis Gross Stress Rescue Super Serum Dr. Dennis Gross Stress SOS Eye Cream Arrae Bloat Alchemy Capsules, use DREAMBIGGER for 10% off at checkoutSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Apr 202040min

Dr. Loretta, Dermatologist & Expert on Aging: 4 Factors Responsible for Aging, Difference Between UVA Rays and UVB Rays, Aging From Blue Light, Correcting Hyperpigmentation, Retinol 101, Impact of Hot Yoga on Skin and Anti-Aging Tips

Dr. Loretta, Dermatologist & Expert on Aging: 4 Factors Responsible for Aging, Difference Between UVA Rays and UVB Rays, Aging From Blue Light, Correcting Hyperpigmentation, Retinol 101, Impact of Hot Yoga on Skin and Anti-Aging Tips

Today I’m chatting with Dr. Loretta, who aside from being a skincare line founder and dermatologist, is one of the top educators on aging. Her skincare line is built around the 4 factors that cause aging and how to protect against them. She’s also an authority on the impact of light on skin, having been part of the team that first conducted studies on the impact of UVA rays on skin. We talk in depth about the 4 main factors that lead to aging and how to protect against them, with a chunk of the conversation being focused on the relationship between light and skin. Dr. Loretta explains the latest research, including how your screens may be impacting your skin. You will learn everything you need to know about how to keep your skin looking healthy and youthful from this chat. To connect with Dr. Loretta, click HERE To learn more about Dr. Loretta's skincare line, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE PRODUCTS MENTIONED Arrae Alchemy Capsules, use code DREAMBIGGER at checkout for 10% off SuperGoop Sunscreen Dr. Loretta SunscreenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Mar 202052min

Alisa Vitti, Hormone Expert, & Female Biohacker: 4 Stages of Menstruation, What Each Stage Means, Male vs. Female Hormones, The Infradian Rhythm, Syncing Exercise & Menstrual Cycle, Diet & Blood Sugar, and Optimizing Sex Life

Alisa Vitti, Hormone Expert, & Female Biohacker: 4 Stages of Menstruation, What Each Stage Means, Male vs. Female Hormones, The Infradian Rhythm, Syncing Exercise & Menstrual Cycle, Diet & Blood Sugar, and Optimizing Sex Life

On today’s episode, I’m chatting with Alisa Vitti, hormone expert, female biohacker, Founder of Flo Living and author of bestselling book Woman Code. After biohacking her way out of PCOS, Alisa has become one of the leaders in the realm of female hormones, educating women about their bodies. Her book, Woman Code, served the sex ed class that most people didn’t get, and helps women troubleshoot their hormonal problems, from fibroids, to PCOS, to missing periods to PMS. Recently Alisa just released a new book, In The Flo, which is an actionable guide for women to optimize their hormones, and get more done with less stress. The book covers everything from how to eat, exercise, work, and optimize our sex life during each of the 4 menstrual cycle, and introduces a revolutionary concept called the Infradian Rhythm. This episode discusses how to optimize the female body, a 101 on the different menstrual stages, the Infradian Rhythm, how to stabilize blood sugar, the effect of caffeine on women, intermittent fasting, why you may feel more energetic at certain periods over others, making the most of your sex life, and so much more. This episode will be an eye-opener for most women, and is an absolute must-listen. To connect with Alisa, click HERE To learn more about Flo Living, click HERE To buy Alisa’s new book, click HERE To connect with Siff, click HERE To learn more about Icing & Glitter, click HERE PRODUCTS MENTIONED Arrae Calm Alchemy Capsules, use code DREAMBIGGER at checkout for 10% offSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Mar 20201h 4min

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