Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

Marketing That Delivers: Direct Response Tactics for Private Equity with John Dwyer

🕒 Episode Timestamps & Show Notes 00:00 – Introduction Alex welcomes John Dwyer, Founder of The Institute of WOW, to explore how direct response marketing can drive real results for private equity firms and their portfolio companies. 00:53 – What is WOW Factor Marketing? John explains his flipped model: get prospects to try your product so they fall in love with your brand—not the other way around. 02:16 – The Power of Incentives Examples like McDonald’s Happy Meals and Kellogg’s...

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Episoder(232)

EY Insights Private Equity Exit Readiness: How to Maximise Valuation Before the Sale

EY Insights Private Equity Exit Readiness: How to Maximise Valuation Before the Sale

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Konstanze Nardi, Partner at EY and leader of EY’s Global Exit Readiness offering, to explore how private equity firms and port...

6 Okt 15min

Why PE-Backed Go-to-Market Strategies Fail: Talent, CRM, AI and Execution

Why PE-Backed Go-to-Market Strategies Fail: Talent, CRM, AI and Execution

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Dan Bernoske, Founder and CEO of Cortado Group, to explore how private equity firms and portfolio companies can strengthen go-...

29 Sep 24min

Building the Finance Function in a Private Equity firm

Building the Finance Function in a Private Equity firm

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Jeffery Raju, Founder & CEO of Stonehill Business Services. With 15 years of experience across fund administration, controller...

22 Sep 13min

From Founder-Led to Exit-Ready: How CEOs Build Buy-In, Grow EBITDA and Deliver Successful Exits

From Founder-Led to Exit-Ready: How CEOs Build Buy-In, Grow EBITDA and Deliver Successful Exits

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Brian Bishop, an electrical engineer and experienced Chief Executive with a background in embedded systems, product development...

15 Sep 17min

9 PE-Backed Exits and 20+ Add-on Acquisitions: What Winning Private Equity CEOs Get Right

9 PE-Backed Exits and 20+ Add-on Acquisitions: What Winning Private Equity CEOs Get Right

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Paul Golden, an experienced CEO, private equity investor, and operating partner with nine private equity-backed exits and more ...

8 Sep 36min

Mentored by a Billionaire: How to Invest, Create Value and Exit at the Right Time

Mentored by a Billionaire: How to Invest, Create Value and Exit at the Right Time

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Mark Radzik, Co-Founder and Managing Partner of Granite Creek Capital Partners, to explore investing and value creation in the...

1 Sep 29min

BC Partners’ Former CIO: When to Sell, What Creates Value and Where Private Equity Goes Next

BC Partners’ Former CIO: When to Sell, What Creates Value and Where Private Equity Goes Next

After more than 30 years in investing—including 20 years at BC Partners and a decade as CIO—Jean-Baptiste Wautier joins Alex Rawlings to share the lessons that have shaped his approach to private equi...

25 Aug 47min

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Lesley Thomas, founder of the Money Confidence Academy, about how financial pressure, fear, and ego can affect value creation w...

18 Aug 27min

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