Erewhon Economics: The Billion-Dollar Hype Behind America’s Bougiest Grocery Store

Erewhon Economics: The Billion-Dollar Hype Behind America’s Bougiest Grocery Store

How did a small health food store become the go-to grocery destination for celebrities, influencers, nepo babies, and anyone who wants to signal their status and health to the world? Today, Sammi unpacks how your favorite influencer’s favorite grocery store, Erewhon, cultivated its cult following. Sammi traces the brand’s rise from its origin story, to the acquisition that changed everything, and how much money the brand is making from the Hailey Bieber smoothie. Sammi uncovers the real secret to Erewhon’s success— not the perfectly-curated aisles— but the transformation of wellness into a status symbol. Here’s what Sammi covers today: 00:00 Updates from Sammi 02:12 Erewhon’s First Location and Origin Story 03:23 Erewhon’s Acquisition and the “Murdochs of Macrobiotics” 05:50 Erewhon’s Business Model, Surprising Bestsellers and Financials 07:46 Influencer Collaborations and Income From Luxury Smoothies 13:01 The Future of Erewhon and Health as a Status Symbol 14:04 How You Can Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(129)

 Saul Cohen (Sammi’s Husband) on Marriage to a Creator, AI Agents for Wall Street and Raising $12.5 Million

Saul Cohen (Sammi’s Husband) on Marriage to a Creator, AI Agents for Wall Street and Raising $12.5 Million

He’s been the most requested guest in Sammi’s DMs… and he also happens to be her husband. Today, Sammi sits down with Saul Cohen, co-founder and CEO of Clifton AI and the third Cohen to ever appear o...

27 Okt 49min

 Mary Holland Nader (Mary & Pip) on Fintech Fundraising, Reality TV and Shame-Free Money

Mary Holland Nader (Mary & Pip) on Fintech Fundraising, Reality TV and Shame-Free Money

Mary Holland Nader spent five years managing money for ultra-high-net-worth clients at Deutsche Bank. Then she quit to film a reality show with her three sisters… and pitched a fintech company on came...

20 Okt 1h 4min

Alpha School: Two-Hour Learning, the $150K Founders School and the Future of AI Education

Alpha School: Two-Hour Learning, the $150K Founders School and the Future of AI Education

What if kids could finish a full day of academics in just two hours? That’s the promise behind Alpha School, the AI-powered private school claiming its students learn 2.6 times faster than their peers...

13 Okt 20min

Natalie Holloway (Bala) on Bootstrapping, Shark Tank and Dupe Culture

Natalie Holloway (Bala) on Bootstrapping, Shark Tank and Dupe Culture

Bala started with $5,000, a sketch and a yoga class that wasn't hard enough. Today, the brand behind the bangles on every workout influencer's wrists is growing 50% year over year with just 12 full-ti...

6 Okt 58min

 Peloton:  First Profit, the Spotify Deal and Why the Stock Still Fell

Peloton: First Profit, the Spotify Deal and Why the Stock Still Fell

For the first time in its history as a public company, Peloton turned a profit. After years of billion-dollar losses, the fitness brand posted $63 million in net income this fiscal year. Just three ye...

29 Sep 15min

Evan Spiegel (Snap) on AR Glasses, Getting Copied by Big Tech and the Social Media Age-Gating Debate

Evan Spiegel (Snap) on AR Glasses, Getting Copied by Big Tech and the Social Media Age-Gating Debate

Nearly a billion people open Snapchat every month, and almost half a billion use it every single day. Fifteen years after Evan Spiegel and his co-founders launched the app, formerly known as Peekaboo,...

22 Sep 52min

 Jim McKelvey (Square) on Beating Amazon, The Innovation Stack and Fixing FDA Drug Trials

Jim McKelvey (Square) on Beating Amazon, The Innovation Stack and Fixing FDA Drug Trials

How does a scrappy startup beat Amazon when Amazon copies your product, undercuts your price and slaps its own name on it? According to Square co-founder Jim McKelvey, you don't. Except, once in a whi...

15 Sep 1h 7min

 Van Leeuwen vs. Rebel: The $24 Million Ice Cream Copycat Lawsuit

Van Leeuwen vs. Rebel: The $24 Million Ice Cream Copycat Lawsuit

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9 Sep 14min

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