How I Created Social Currency

How I Created Social Currency

Ever wondered if your side hustle could become your full-time gig? Today, Sammi shares everything she learned from taking that leap herself. If you’re sitting on a big idea or just curious what it really takes to bet on yourself, Sammi uses her own story as a case study to share actionable advice and a behind-the-scenes look at building a brand from scratch. She shares the key lessons from working the opening shift at Aldi, launching a match brand, pivoting into tech and logistics during the pandemic, and how Mindy Kaling gave her the ultimate confidence boost. Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Here’s what Sammi covers today: 00:00 Why This Episode is Special 02:39 Early Obsessions with Business 03:43 Why Entertainment Was Not It 05:33 The Aldi Experience (and Crying in Chicago) 08:46 Starting a Matcha Brand 12:22 The Origin Story of Tanner's Tea 13:43 The Pandemic Pivot 15:29 The First Video and (Later) Going Viral 19:03 Finding a Niche 19:59 The Turning Point 25:50 Building Social Currency 28:19 How You Can Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(113)

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

From the FIRE movement, to the rent versus buy debate and financial fibs, today Sammi is tackling the biggest money questions of the moment with Haley Sacks. Haley Sacks (Mrs. Dow Jones) has become o...

7 Jul 1h 6min

Jamie Siminoff (Ring) on Near Bankruptcy, Amazon, and Shark Tank

Jamie Siminoff (Ring) on Near Bankruptcy, Amazon, and Shark Tank

What does building a billion-dollar company actually feel like? According to Ring founder Jamie Siminoff, it's far less glamorous than most founder stories make it seem. Jamie joins Sammi to unpack t...

30 Jun 1h 7min

Peter Semple (Depop) on Scaling Beyond Gen Z, the CMO to CEO Pipeline, and the eBay Deal

Peter Semple (Depop) on Scaling Beyond Gen Z, the CMO to CEO Pipeline, and the eBay Deal

Peter Semple is CEO of Depop,  the fashion resale marketplace that became one of Gen Z's most influential shopping platforms and completely changed how a new generation thinks about secondhand fashion...

23 Jun 1h 10min

Gary Vaynerchuk (VaynerX) on the Next Digital Gold Rush, AI, and Intellectual Property

Gary Vaynerchuk (VaynerX) on the Next Digital Gold Rush, AI, and Intellectual Property

Twenty years after uploading his first YouTube video, Gary Vaynerchuk is still obsessed with where attention is going next. Today, he joins Sammi to talk about his predictions and why it’s not too lat...

16 Jun 57min

Matilda Djerf (Djerf Avenue) on Creator-Led Brands, Secrets Behind 300% Growth and Tough Lessons in Entrepreneurship

Matilda Djerf (Djerf Avenue) on Creator-Led Brands, Secrets Behind 300% Growth and Tough Lessons in Entrepreneurship

Matilda Djerf transformed a growing social media audience into Djerf Avenue: a global lifestyle brand and an aesthetic that has genuinely shaped internet culture from fashion to beauty to the now-icon...

9 Jun 1h 6min

Eugene Remm (CATCH) on the Business of Vibe, Restaurant Economics and Critics Who Gatekeep

Eugene Remm (CATCH) on the Business of Vibe, Restaurant Economics and Critics Who Gatekeep

Eugene Remm didn't set out to build a hospitality empire. He started as a bartender, worked in nightlife, and chased success through New York's club scene… until a major failure forced him to rethink ...

2 Jun 51min

Rick Caruso (Caruso) on Disney-Inspired Retail, Political Leadership, and Why California Is Losing Entrepreneurs

Rick Caruso (Caruso) on Disney-Inspired Retail, Political Leadership, and Why California Is Losing Entrepreneurs

Rick Caruso has spent decades reshaping Los Angeles through projects like The Grove, Americana at Brand, and Palisades Village. In this conversation with Sammi, Rick talks through his entrepreneurial ...

26 Mai 1h 2min

Harley Finkelstein (Shopify) on AI Shopping Agents, Merit-Based Commerce, and the “Give a Sh*t Factor” That Makes Founder-Led Companies Win

Harley Finkelstein (Shopify) on AI Shopping Agents, Merit-Based Commerce, and the “Give a Sh*t Factor” That Makes Founder-Led Companies Win

Harley Finkelstein believes we’re entering the most important shift in commerce since the invention of online shopping itself. As President of Shopify, Harley has helped build the infrastructure powe...

19 Mai 1h 8min

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