Grant LaFontaine (Whatnot) on Building a Unicorn, Scaling with a Cofounder, and the Future of Shopping

Grant LaFontaine (Whatnot) on Building a Unicorn, Scaling with a Cofounder, and the Future of Shopping

Grant LaFontaine says the future of shopping is here— and it’s live. Literally. Grant is the cofounder and CEO of Whatnot—a $5 billion live shopping brand that’s shaking up the traditional retail playbook and betting big on the future of social commerce. Sammi sits down with Grant to unpack what it takes to build a unicorn; from the lesson Y Combinator taught him about working with a cofounder, to the unique way he thinks about hiring, and why user feedback is his North Star. He shares what he’s learned building in tech, what AI can and can’t do, and why a little paranoia is good for founders. Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Learn more about Whatnot here 00:00 Grant LaFontaine’s Social Currency 01:40 Understanding Whatnot and the Live Shopping Opportunity 02:48 Who Is the Whatnot Customer 04:38 Social Interactions as a Secret Weapon 11:33 The Value of Y Combinator 13:42 Finding Product-Market Fit with Funko Pop 17:29 Scaling Whatnot and Entering New Markets 19:13 The Importance of Hiring and Company Culture 26:13 Fixing Breaks and Providing User Value 26:41 Why Paranoia is an Asset in Business 29:25 Using Mistakes as Data Points 31:32 User Feedback and Product Evolution 33:39 Co-Founder Dynamics and Decision Making 37:06 Social Currency Corner 48:59 How to Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(113)

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7 Jul 1h 6min

Jamie Siminoff (Ring) on Near Bankruptcy, Amazon, and Shark Tank

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30 Jun 1h 7min

Peter Semple (Depop) on Scaling Beyond Gen Z, the CMO to CEO Pipeline, and the eBay Deal

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Peter Semple is CEO of Depop,  the fashion resale marketplace that became one of Gen Z's most influential shopping platforms and completely changed how a new generation thinks about secondhand fashion...

23 Jun 1h 10min

Gary Vaynerchuk (VaynerX) on the Next Digital Gold Rush, AI, and Intellectual Property

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Twenty years after uploading his first YouTube video, Gary Vaynerchuk is still obsessed with where attention is going next. Today, he joins Sammi to talk about his predictions and why it’s not too lat...

16 Jun 57min

Matilda Djerf (Djerf Avenue) on Creator-Led Brands, Secrets Behind 300% Growth and Tough Lessons in Entrepreneurship

Matilda Djerf (Djerf Avenue) on Creator-Led Brands, Secrets Behind 300% Growth and Tough Lessons in Entrepreneurship

Matilda Djerf transformed a growing social media audience into Djerf Avenue: a global lifestyle brand and an aesthetic that has genuinely shaped internet culture from fashion to beauty to the now-icon...

9 Jun 1h 6min

Eugene Remm (CATCH) on the Business of Vibe, Restaurant Economics and Critics Who Gatekeep

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Eugene Remm didn't set out to build a hospitality empire. He started as a bartender, worked in nightlife, and chased success through New York's club scene… until a major failure forced him to rethink ...

2 Jun 51min

Rick Caruso (Caruso) on Disney-Inspired Retail, Political Leadership, and Why California Is Losing Entrepreneurs

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Rick Caruso has spent decades reshaping Los Angeles through projects like The Grove, Americana at Brand, and Palisades Village. In this conversation with Sammi, Rick talks through his entrepreneurial ...

26 Mai 1h 2min

Harley Finkelstein (Shopify) on AI Shopping Agents, Merit-Based Commerce, and the “Give a Sh*t Factor” That Makes Founder-Led Companies Win

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Harley Finkelstein believes we’re entering the most important shift in commerce since the invention of online shopping itself. As President of Shopify, Harley has helped build the infrastructure powe...

19 Mai 1h 8min

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