Lauren Makler (Cofertility) on Make Egg Freezing Accessible, Consumerizing Women’s Health, and Building a Mission-Driven Business

Lauren Makler (Cofertility) on Make Egg Freezing Accessible, Consumerizing Women’s Health, and Building a Mission-Driven Business

What if freezing your eggs didn’t have to feel out of reach, financially or emotionally? Lauren Makler, co-founder and CEO of Cofertility, is reimagining how we think about egg donation and preservation. Lauren’s company helps women freeze their eggs for free— in exchange for donating half— breaking down financial barriers while fostering a more transparent, human-first approach to fertility. In this conversation, Lauren tells Sammi about the wake-up call that sparked her mission, the challenges of innovating in healthcare, and how she balances operational complexity with a deeply personal, purpose-driven vision. Here’s what Sammi covers with Lauren: 00:00 Lauren Makler’s Social Currency 01:45 From Uber Health to Women’s Health: Lauren’s Career Journey 04:56 The Personal Story Behind Cofertility 09:36 Rethinking the Business of Fertility 16:26 How Co-Fertility’s Model Works 19:57 Making Egg Donation More Transparent 22:01 Fundraising in FemTech 23:00 Testing the Concept and Winning Over Investors 27:01 Navigating Operational Challenges 29:22 Building Trust Through Partnerships and Brand 32:50 Consumerizing Healthcare Without Losing the Human Touch 38:49 Advice for Founders Pivoting into Women’s Health 42:11 How to Support the Show Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Follow Cofertility here Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(120)

Chili's Comeback, Decoded

Chili's Comeback, Decoded

Chili's now goes through 65 million pounds of mozzarella a year, up from just 12 million four years ago. The reason traces back to a single TikTok video of a cheese pull that quietly turned a decade-o...

25 Aug 16min

Ankur Jain (Bilt) on the AI Commerce Race, Celebrity Rent Day Collabs and Neighborhood Concierge

Ankur Jain (Bilt) on the AI Commerce Race, Celebrity Rent Day Collabs and Neighborhood Concierge

Last year, $100 billion in housing payments flowed through Bilt's platform, and one in four apartment buildings in the US now runs on its system. So how did a rewards card for rent turn into one of th...

18 Aug 55min

Everlane, Reformation and the Cracks in "Ethical Fashion"

Everlane, Reformation and the Cracks in "Ethical Fashion"

They launched a year apart with nearly identical pitches: shop online without the guilt. Everlane sold radical transparency about factory costs and markups. Reformation sold sustainable, vintage-inspi...

11 Aug 15min

Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

About two million couples get married in the U.S. every year… and despite economic pressure, they continue to spend an average of $34,000 on the big day. So, why has the wedding industry remained so r...

4 Aug 59min

Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land

Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land

When Kory Marchisotto joined e.l.f. Beauty, the company had less than 10% brand awareness and roughly $200 million in revenue. Today, e.l.f.’s brands generate approximately $1.8 billion in global cons...

28 Jul 1h 5min

Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand

Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand

Jennifer Wong started as a Sales Associate at Aritzia… 39-years later, she’s running the company as CEO. Today, Jennifer joins Sammi to share how she almost left Aritzia for a career in banking, why ...

21 Jul 52min

Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture

Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture

What started as Laney Crowell's passion for magazines, beauty, and storytelling became Saie Beauty, one of the fastest-growing clean beauty brands in the world and a standout success story at Sephora....

14 Jul 1h

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

From the FIRE movement, to the rent versus buy debate and financial fibs, today Sammi is tackling the biggest money questions of the moment with Haley Sacks. Haley Sacks (Mrs. Dow Jones) has become o...

7 Jul 1h 6min

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