How to Utilize TikTok to Double Your Production with Theoni Rapi
On The Highway3 Sep 2025

How to Utilize TikTok to Double Your Production with Theoni Rapi

Watch this engaging webinar with top producer Theoni Rapo. In just two years, she’s doubled her production, built a following of over 240,000 on TikTok, and maintains a 12% conversion rate while raising two kids under 3 years old. Discover how she turns social media into a lead-generating machine and how you can, too. About Theoni Rapo ‍Theoni Rapo entered the mortgage industry in 2016 while still a sophomore in college, quickly rising from loan partner to trusted mortgage advisor. Her academic dedication matched her professional drive, earning honors for her thesis on the evolution of the mortgage industry. In 2021, she took the leap into full-time entrepreneurship, building a 100% referral-based, commission-only business centered on relationships, trust and guiding clients to achieve their homeownership dreams. Known online as Not Ur Daddy’s Lender, Theoni has built a combined audience of over 270,000 followers on TikTok and Instagram. Her social media presence is not just about numbers. It is about educating, inspiring and creating a genuine community while proving that you can grow a thriving mortgage business without cold calls.

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Episoder(182)

Mortgage Market News: Higher Inflation, Slower New Home Sales

Mortgage Market News: Higher Inflation, Slower New Home Sales

Join Shelly Williams on the latest episode of the On The Highway Podcast as she breaks down May's inflation report, which reached its highest level in three years, while explaining how falling oil pri...

30 Jun 3min

Highway Heroes: Top Producer Interview with Brandon Poulos

Highway Heroes: Top Producer Interview with Brandon Poulos

In this episode of On the Highway, Bridgette Hardonk talks with top-producing loan officer Brandon Poulos about what it really takes to build a lasting mortgage career. Drawing from more than 20 years...

25 Jun 22min

Mortgage Market News: Home Sales Rise, Fed Holds Rates Steady

Mortgage Market News: Home Sales Rise, Fed Holds Rates Steady

Markets received encouraging news as the United States and Iran agreed to extend their ceasefire and reopen the Strait of Hormuz, reducing concerns about global energy supplies. At the same time, the ...

23 Jun 3min

The Supply-Demand Story Homebuyers Should Know

The Supply-Demand Story Homebuyers Should Know

When it comes to home prices, one of the most important forces is simple: supply and demand.

18 Jun 2min

Mortgage Market News: Energy Fuels Inflation, Home Sales Improve

Mortgage Market News: Energy Fuels Inflation, Home Sales Improve

Elevated energy and gasoline costs pushed inflation higher in May, while existing home sales reached their fastest pace of the year. Three themes stand out from the latest data: rising energy costs dr...

16 Jun 2min

June 2026 MBS Highway Housing Index

June 2026 MBS Highway Housing Index

The MBS Highway National Housing Index fell 9 points in June 2026, dropping from 47 in May to 38. Buyer activity declined sharply from the previous month, while price direction reversed its slow but s...

12 Jun 2min

Mortgage Market News: Jobs Data and Home Price Forecasts Signal Strength

Mortgage Market News: Jobs Data and Home Price Forecasts Signal Strength

Labor market data paints a resilient picture, while home price forecasts highlight the long-term opportunity in homeownership. May's jobs report surprised to the upside, ADP figures signaled broader h...

9 Jun 4min

Mortgage Market News: Inflation Ticks Higher, Housing Appreciation Forecasts Hold Firm

Mortgage Market News: Inflation Ticks Higher, Housing Appreciation Forecasts Hold Firm

April brought a mixed economic picture: inflation ticked higher and remained above the Fed's target, new home sales came in below expectations, and GDP and unemployment data added further texture to a...

2 Jun 4min

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